E-Commerce Market Report 2023

ECommerce Global Market Report 2023 – By Model Type (Business to Business (B2B), Business to Consumer (B2C)), By Payment Mode (Card Payments, Bank Transfers, Digital Wallets, Cash Payments, Other Payment Modes), By Application (Home Appliances, Clothing and footwear, Books, Cosmetics, Baby Goods, Groceries, Other Applications) – Market Size, Trends, And Global Forecast 2023-2032

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The e-commerce market consists of sales of merchandise such as apparel, electronics, furniture, books, cosmetics, and other products through online channels. This industry includes e-commerce and m-commerce companies that offer home delivery services. The sales transaction between the retailers and their customers is typically done through the use of information technology, including the telephone and the internet, and the delivery of merchandise is typically done through the mail or couriers. The e-commerce industry also includes direct mailers who are selling their merchandise and retail through online websites.

The main model types of e-commerce are business to business (B2B) and business to consumer (B2C). Business-to-business (B2B) refers to a form of transaction between businesses, like one involving a manufacturer and a wholesaler, or a wholesaler and a retailer. The various payment modes involved are card payments, bank transfers, digital wallets, cash payments, and other payment modes. The applications included are home appliances, clothing and footwear, books, cosmetics, baby goods, groceries, and other applications.

The e-commerce market research report is one of a series of new reports from The Business Research Company that provides e-commerce market statistics, including e-commerce industry global market size, regional shares, competitors with an e-commerce market share, detailed e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the e-commerce industry. This e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The global e-commerce market size will grow from $2,837.76 billion in 2022 to $3,183.16 billion in 2023 at a compound annual growth rate (CAGR) of 12.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global e-commerce market size is expected to grow to $4,902.06 billion in 2027 at a CAGR of 11.4%.

Rising internet penetration and the growing use of smartphones are predicted to contribute to the growth of the e-commerce market. The growing usage of the internet and smartphones is shifting consumer preferences towards online shopping. According to We Are Social’s special report on Digital 2020 published in January 2020, the total internet users across the globe in 2020 increased to 4.54 billion, with a growth of 298 million or 7% in comparison with January 2019. Moreover, the number of mobile users was 5.19 billion in 2020, which increased by 124 million, or 2.4%, in 2019. Therefore, increasing internet penetration coupled with the growing number of people using smartphones is projected to boost the demand for the e-commerce market over the forecast period.

Stringent regulations and vertical restraints imposed on the e-commerce sector are expected to limit the growth of the e-commerce industry in the near future. Vertical restraints such as platform parity agreements (APPA), geo-blocking, most favoured nation (MFN), geo-filtering, and advertising restrictions will pose a significant challenge to e-commerce players. For instance, in June 2020, the government of India issued draft rules to amend the consumer protection (E-Commerce) rules 2020. Therefore, the stringent regulation imposed on functioning and advertising makes it difficult for e-commerce players to manage their operations, thus adversely impacting the growth of the e-commerce industry over the forthcoming years.

Increasing government and companies’ initiatives to promote e-commerce sales is a leading trend in the e-commerce market. According to Entracker’s news published in April 2022, Indian government launched pilot phase of Open network for digital commerce (ONDC) to democratize e-commerce sector to facilitate e-commerce of small retailers. which is projected to boost the sector's growth in the country.

In April 2022, Flipkart, a Bengaluru-based e-commerce company, acquired ANS Commerce for an undisclosed amount. The acquisition would strengthen the online retail ecosystem of flipkart. ANS Commerce is an India-based e-commerce services provider.

Major players in the e-commerce market are Amazon.com Inc., JD.com Inc., Suning Commerce Group Co. Ltd., Apple Inc., Walmart Inc., Dell Technologies Inc., Vipshop Holdings Ltd., Gome Electrical Appliances Holding Ltd., Macy’s Inc., and Otto Group.

North America was the largest region in the e-commerce market in 2022. Asia-Pacific was the second largest region in the global e-commerce market. The regions covered in the global e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the e-commerce market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA.

The e-commerce market consists of revenues earned by entities by providing e-commerce services such as drop shipping, crowdfunding, and subscription. The market value includes the value of related goods sold by the service provider or included within the service offering. The e-commerce market also includes sales of as apparel, electronics, furniture, books, grocery and cosmetics. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The global e-commerce market is segmented -

1) By Model Type: Business to Business (B2B), Business to Consumer (B2C)

2) By Payment Mode: Card Payments, Bank Transfers, Digital Wallets, Cash Payments, Other Payment Modes

3) By Application: Home Appliances, Clothing and footwear, Books, Cosmetics, Baby Goods, Groceries, Other Applications

    Table Of Contents

    1. Executive Summary

    2. E-commerce Market Characteristics

    3. E-commerce Market Trends And Strategies

    4. E-commerce Market – Macro Economic Scenario

    4.1 COVID-19 Impact On E-commerce Market

    4.2 Ukraine-Russia War Impact On E-commerce Market

    4.3 Impact Of High Inflation On E-commerce Market

    5. E-commerce Market Size And Growth

    5.1. Global E-commerce Historic Market, 2017-2022, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global E-commerce Forecast Market, 2022-2027F, 2032F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. E-commerce Market Segmentation

    6.1. Global E-commerce Market, Segmentation By Model Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Business to Business (B2B)

    Business to Consumer (B2C)

    6.2. Global E-commerce Market, Segmentation By Payment Mode, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Card Payments

    Bank Transfers

    Digital Wallets

    Cash Payments

    Other Payment Modes

    6.3. Global E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Home Appliances

    Clothing and footwear

    Books

    Cosmetics

    Baby Goods

    Groceries

    Other Applications

    7. E-commerce Market Regional And Country Analysis

    7.1. Global E-commerce Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    7.2. Global E-commerce Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    8. Asia-Pacific E-commerce Market

    8.1. Asia-Pacific E-commerce Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    9. China E-commerce Market

    9.1. China E-commerce Market Overview

    9.2. China E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

    10. India E-commerce Market

    10.1. India E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    11. Japan E-commerce Market

    11.1. Japan E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    12. Australia E-commerce Market

    12.1. Australia E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    13. Indonesia E-commerce Market

    13.1. Indonesia E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    14. South Korea E-commerce Market

    14.1. South Korea E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    15. Western Europe E-commerce Market

    15.1. Western Europe E-commerce Market Overview

    15.2. Western Europe E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    16. UK E-commerce Market

    16.1. UK E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    17. Germany E-commerce Market

    17.1. Germany E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    18. France E-commerce Market

    18.3. France E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    19. Eastern Europe E-commerce Market

    19.1. Eastern Europe E-commerce Market Overview

    19.2. Eastern Europe E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    20. Russia E-commerce Market

    20.1. Russia E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    21. North America E-commerce Market

    21.1. North America E-commerce Market Overview

    21.2. North America E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    22. USA E-commerce Market

    22.1. USA E-commerce Market Overview

    22.2. USA E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    23. South America E-commerce Market

    23.1. South America E-commerce Market Overview

    23.2. South America E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    24. Brazil E-commerce Market

    24.1. Brazil E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    25. Middle East E-commerce Market

    25.1. Middle East E-commerce Market Overview

    25.2. Middle East E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    26. Africa E-commerce Market

    26.1. Africa E-commerce Market Overview

    26.2. Africa E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    27. E-commerce Market Competitive Landscape And Company Profiles

    27.1. E-commerce Market Competitive Landscape

    27.2. E-commerce Market Company Profiles

    27.2.1. Amazon.com Inc.

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. JD.com Inc.

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. Suning Commerce Group Co. Ltd.

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Apple Inc.

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. Walmart Inc.

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    29. Key Mergers And Acquisitions In The E-commerce Market

    29. E-commerce Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Historic And Forecast Inflation Rates

    30.4. Research Inquiries

    30.5. The Business Research Company

    30.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Table 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Table 3: Global E-commerce Market, Segmentation By Model Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 4: Global E-commerce Market, Segmentation By Payment Mode, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 5: Global E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion Table 5
  • Table 6: Global E-commerce Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 7: Asia-Pacific, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 8: China, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 9: India, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 10: Japan, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 11: Australia, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 12: Indonesia, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 13: South Korea, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 14: Western Europe, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 15: UK, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 16: Germany, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 17: France, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 18: Eastern Europe, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 19: Russia, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 20: North America, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 21: USA, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 22: South America, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 23: Brazil, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 24: Middle East, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 25: Africa, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 26: Amazon.com Inc. Financial Performance
  • Table 27: JD.com Inc. Financial Performance
  • Table 28: Suning Commerce Group Co. Ltd. Financial Performance
  • Table 29: Apple Inc. Financial Performance
  • Table 30: Walmart Inc. Financial Performance
  • Table 31: Walmart Inc. Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Figure 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Figure 3: Global E-commerce Market, Segmentation By Model Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 4: Global E-commerce Market, Segmentation By Payment Mode, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 5: Global E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 6: Global E-commerce Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 7: Global E-commerce Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 8: Asia-Pacific, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 9: China, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 10: India, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 11: Japan, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 12: Australia, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 13: Indonesia, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 14: South Korea, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 15: Western Europe, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 16: UK, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 17: Germany, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 18: France, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 19: Eastern Europe, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 20: Russia, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 21: North America, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 22: USA, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 23: South America, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 24: Brazil, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 25: Middle East, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 26: Africa, E-commerce Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 27: Amazon.com Inc. Financial Performance
  • Figure 28: JD.com Inc. Financial Performance
  • Figure 29: Suning Commerce Group Co. Ltd. Financial Performance
  • Figure 30: Apple Inc. Financial Performance
  • Figure 31: Walmart Inc. Financial Performance
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