Global Fashion E-Commerce Market Report 2024

Fashion E-Commerce Global Market Report 2023 – By Product (Apparel/Clothing, Accessories, Footwear, Cosmetics, Other Products), By Model Type (Business to Business (B2B), Business to Consumer (B2C)), By End User (Men, Women, Children) – Market Size, Trends, And Global Forecast 2023-2032

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Fashion ECommerce Market

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Fashion ecommerce is the online buying and selling of clothing and accessories. Fashion goods include fashion accessories, clothes, shoes, bags, jewelry, cosmetics, and other luxury goods.

The main products of fashion e-commerce are apparel and clothing, accessories, footwear, cosmetics, and other products. Accessories refer to items of equipment that are not usually essential, but which are used with or added to something else to make it more efficient, useful, or decorative. The different model types are business to business (B2B) and business to consumer (B2C). The various end-users involved are men, women, and children.

The global fashion e-commerce market is segmented –

1) By Product: Apparel/Clothing, Accessories, Footwear, Cosmetics, Other Products

2) By End User: Men, Women, Children

3) By Model Type: Business to Business (B2B), Business to Consumer (B2C)

The global fashion e-commerce market size will grow from $744.4 billion in 2022 to $821.19 billion in 2023 at a compound annual growth rate (CAGR) of 10.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global fashion e-commerce is expected to grow to $1,222.32 billion in 2027 at a CAGR of 10.5%.

The increasing use of the internet and smartphones is expected to contribute to the expansion of the fashion e-commerce industry. According to the DataReportal, the number of smartphone users in 2020 reached 5.22 billion which was about 66% of the world’s population. This has also led to an increase in the number of online shoppers. This scenario is anticipated to boost the demand for fashion and other e-commerce markets, generating higher revenue for the online fashion industry over the forecast period.

Major players in the fashion e-commerce market are Amazon, Flipkart, Alibaba, Snapdeal, eBay, Myntra, ShoClues, AliExpress, HomeShop18, and Jabong.

Rules concerning website content and the safety of consumer information are predicted to limit the growth of the market. The rules and regulations for companies about the content of the website make it difficult for players to manage their business. A major concern is mandating the use of local languages on their websites, as in countries with more than one local official language, it results in a higher cost for the companies dealing with online retail. This scenario is projected to act as a restraint for the fashion e-commerce market.

Weakening brand trust and loyalty and high return rates are other major concerns for the growth of the fashion e-commerce market. The decline in brand loyalty can be due to several factors, including product quality, a lack of selection options, or better prices elsewhere. This, in turn, is a reason for the high return rates.

The integration of artificial intelligence in fashion e-commerce is a key trend gaining popularity in the market. Companies in the market are focusing on building personalized experiences for buyers. The integration of AI with algorithms are designed to stimulate conversations with the potential buyers and provide style suggestions by using algorithms to suggest products that the customer might like. For example, in 2022, Sweden based clothing company, H&M Group partnered with US based cloud computing services provider, Google Cloud to enable stronger customer experiences and optimize internal supply chains with advanced machine learning (ML) and artificial intelligence (AI) capabilities. The collaboration includes an enterprise data backbone with a core data platform, for enhancing H&M’s customer experience and supply chain enablement. Earlier the company had teamed up with Google to provide AI-based style suggestions for every individual by analyzing their activities and interests over one week.

In October 2022, V-mart, a Mumbai-based value retail chain, acquired LimeRoad for an undisclosed amount. The acquisition would combine expertise of both the companies and deliver trending fashion offerings to their consumers. LimeRoad is a Delhi-based online Fashion marketplace.

Asia-Pacific was the largest region in the fashion e-commerce market in 2022. Western Europe was the second largest region in the global fashion e-commerce market share. The regions covered in the global fashion e-commerce market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the fashion e-commerce market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA.

The fashion e-commerce market includes revenues earned by entities by several online platforms and tools for trading fashion products. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The fashion e-commerce market research report is one of a series of new reports from The Business Research Company that provides fashion e-commerce market statistics, including fashion e-commerce industry global market size, regional shares, competitors with a fashion e-commerce market share, detailed fashion e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the fashion e-commerce industry. This fashion e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

    Table Of Contents

    1. Executive Summary

    2. Fashion E-Commerce Market Characteristics

    3. Fashion E-Commerce Market Trends And Strategies

    4. Fashion E-Commerce Market – Macro Economic Scenario

    4.1 COVID-19 Impact On Fashion E-Commerce Market

    4.2 Ukraine-Russia War Impact On Fashion E-Commerce Market

    4.3 Impact Of High Inflation On Fashion E-Commerce Market

    5. Fashion E-Commerce Market Size And Growth

    5.1. Global Fashion E-Commerce Historic Market, 2017-2022, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Fashion E-Commerce Forecast Market, 2022-2027F, 2032F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Fashion E-Commerce Market Segmentation

    6.1. Global Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Apparel/Clothing

    Accessories

    Footwear

    Cosmetics

    Other Products

    6.2. Global Fashion E-Commerce Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Men

    Women

    Children

    6.3. Global Fashion E-Commerce Market, Segmentation By Model Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    Business to Business (B2B)

    Business to Consumer (B2C)

    7. Fashion E-Commerce Market Regional And Country Analysis

    7.1. Global Fashion E-Commerce Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    7.2. Global Fashion E-Commerce Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    8. Asia-Pacific Fashion E-Commerce Market

    8.1. Asia-Pacific Fashion E-Commerce Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    9. China Fashion E-Commerce Market

    9.1. China Fashion E-Commerce Market Overview

    9.2. China Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion

    10. India Fashion E-Commerce Market

    10.1. India Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    11. Japan Fashion E-Commerce Market

    11.1. Japan Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    12. Australia Fashion E-Commerce Market

    12.1. Australia Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    13. Indonesia Fashion E-Commerce Market

    13.1. Indonesia Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    14. South Korea Fashion E-Commerce Market

    14.1. South Korea Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    15. Western Europe Fashion E-Commerce Market

    15.1. Western Europe Fashion E-Commerce Market Overview

    15.2. Western Europe Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    16. UK Fashion E-Commerce Market

    16.1. UK Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    17. Germany Fashion E-Commerce Market

    17.1. Germany Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    18. France Fashion E-Commerce Market

    18.3. France Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    19. Eastern Europe Fashion E-Commerce Market

    19.1. Eastern Europe Fashion E-Commerce Market Overview

    19.2. Eastern Europe Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    20. Russia Fashion E-Commerce Market

    20.1. Russia Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    21. North America Fashion E-Commerce Market

    21.1. North America Fashion E-Commerce Market Overview

    21.2. North America Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    22. USA Fashion E-Commerce Market

    22.1. USA Fashion E-Commerce Market Overview

    22.2. USA Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    23. South America Fashion E-Commerce Market

    23.1. South America Fashion E-Commerce Market Overview

    23.2. South America Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    24. Brazil Fashion E-Commerce Market

    24.1. Brazil Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    25. Middle East Fashion E-Commerce Market

    25.1. Middle East Fashion E-Commerce Market Overview

    25.2. Middle East Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    26. Africa Fashion E-Commerce Market

    26.1. Africa Fashion E-Commerce Market Overview

    26.2. Africa Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

    27. Fashion E-Commerce Market Competitive Landscape And Company Profiles

    27.1. Fashion E-Commerce Market Competitive Landscape

    27.2. Fashion E-Commerce Market Company Profiles

    27.2.1. Amazon

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Flipkart

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. Alibaba

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Snapdeal

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. ebay

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    28. Key Mergers And Acquisitions In The Fashion E-Commerce Market

    29. Fashion E-Commerce Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Historic And Forecast Inflation Rates

    30.4. Research Inquiries

    30.5. The Business Research Company

    30.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Table 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Table 3: Global Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 4: Global Fashion E-Commerce Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 5: Global Fashion E-Commerce Market, Segmentation By Model Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 6: Global Fashion E-Commerce Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 7: Global Fashion E-Commerce Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 8: Asia-Pacific, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 9: China, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 10: India, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 11: Japan, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 12: Australia, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 13: Indonesia, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 14: South Korea, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 15: Western Europe, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 16: UK, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 17: Germany, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 18: France, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 19: Eastern Europe, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 20: Russia, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 21: North America, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 22: USA, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 23: South America, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 24: Brazil, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 25: Middle East, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 26: Africa, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Table 27: Amazon Financial Performance
  • Table 28: Flipkart Financial Performance
  • Table 29: Alibaba Financial Performance
  • Table 30: Snapdeal Financial Performance
  • Table 31: ebay Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2017-2022, $ Billion
  • Figure 2: Global Forecast Market Growth, 2022-2027F, 2032F, $ Billion
  • Figure 3: Global Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 4: Global Fashion E-Commerce Market, Segmentation By End User, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 5: Global Fashion E-Commerce Market, Segmentation By Model Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 6: Global Fashion E-Commerce Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 7: Global Fashion E-Commerce Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 8: Asia-Pacific, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 9: China, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 10: India, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 11: Japan, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 12: Australia, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 13: Indonesia, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 14: South Korea, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 15: Western Europe, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 16: UK, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 17: Germany, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 18: France, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 19: Eastern Europe, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 20: Russia, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 21: North America, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 22: USA, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 23: South America, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 24: Brazil, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 25: Middle East, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 26: Africa, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Figure 27: Amazon Financial Performance
  • Figure 28: Flipkart Financial Performance
  • Figure 29: Alibaba Financial Performance
  • Figure 30: Snapdeal Financial Performance
  • Figure 31: ebay Financial Performance
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