Fashion E-Commerce Global Market Report 2022 – By Product (Apparel/Clothing; Accessories; Footwear; Cosmetics), By End User (Men; Women; Children), By Model Type (Business to Business (B2B); Business to Consumer (B2C)) – Market Size, Trends, And Global Forecast 2022-2026

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The fashion e-commerce market consists of sales of fashion goods and their related services through online channels. Fashion goods include fashion accessories, clothes, shoes, bags, jewelry, cosmetics, and other luxury goods. The fashion e-commerce market comprises revenue generated by the establishments using several online platforms and tools for trading fashion products.

The main products of fashion e-commerce are apparel/clothing, accessories, footwear, cosmetics, and other products. Accessories refer to items of equipment that are not usually essential, but which are used with or added to something else to make it more efficient, useful, or decorative. The different model types are business to business (B2B), and business to consumer (B2C). The various end-users involved are men, women, and children.

The global fashion e-commerce market size is expected to grow from $668.1 billion in 2021 to $744.4 billion in 2022 at a compound annual growth rate (CAGR) of 11.4%. The global fashion e-commerce market size is expected to grow to $1,102.96 billion in 2026 at a CAGR of 10.3%.

The increasing use of the internet and smartphones is expected to contribute to the expansion of the fashion e-commerce industry. According to the Digital 2019 Global Overview Report, the total number of phone users including smart and feature phones reached 4.78 billion, which was 61.51% of the world’s population in 2019. There were 3.5 billion smartphone users in 2019. This has also led to an increase in the number of online shoppers. This scenario is anticipated to boost the demand for fashion and other e-commerce markets, generating higher revenue for the online fashion industry over the coming years.

Rules concerning website content and the safety of consumer information are predicted to limit the growth of the market. The rules and regulations for companies about the content of the website make it difficult for players to manage their business. A major concern is to mandate the use of local languages on their website, as in countries with more than one local official language, it results in a higher cost for the companies dealing with online retailing. This scenario is projected to act as a restraint for the fashion e-commerce market.

Weakening brand trust and loyalty, and high return rates are other major concerns for the growth of the fashion e-commerce market. The decline in brand loyalty can be due to several factors including product quality, a lack of selection options, or better prices elsewhere. This, in turn, is a reason for the high return rates.

Technological innovations are a leading trend in the fashion e-commerce market. The companies dealing in the market are adopting new technologies such as artificial intelligence (AI), barcode scanners, virtual reality outfits, and e-commerce automation tools that offer highly personalized and relevant consumer experiences. Moreover, many fashion companies are launching new apps to sell their products online in order to reach a large consumer base. For instance, in June 2019, Amazon launched an AI-powered tool named StyleSnap, which uses machine learning to find similar styles and clothes. StyleSnap is an app wherein people can take a picture, upload, and search for similar clothes available on Amazon.com.

In 2019, Aditya Birla Fashion and Retail Limited acquires Jaypore for a sum of Rs110 crore. The acquisition was aimed to help Aditya Birla to enter into the market of online e-commerce business of ethnic wear. Jaypore is an operator of an online retail platform based in New Delhi, India, and San Francisco and sells home decor, accessories, jewelry online.

Major players in the fashion e-commerce market are Amazon, Flipkart, Alibaba, Snapdeal, eBay, Myntra, ShoClues, AliExpress, HomeShop18, and Jabong.

Asia Pacific was the largest region in the fashion e-commerce market in 2021. Western Europe was the second largest region in the global fashion ecommerce market. The regions covered in the global fashion e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The countries covered in the fashion e-commerce market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.

The global fashion e-commerce market is segmented -

1) By Product : Apparel/Clothing, Accessories, Footwear, Cosmetics, Others

2) By End-User: Men, Women, Children

3) By Model Type: Business-to-Business (B2B), Business-to-Consumer (B2C)

    Table Of Contents

    1. Executive Summary

    2. Fashion E-Commerce Market Characteristics

    3. Fashion E-Commerce Market Trends And Strategies

    4. Impact Of COVID-19 On Fashion E-Commerce

    5. Fashion E-Commerce Market Size And Growth

    5.1. Global Fashion E-Commerce Historic Market, 2016-2021, $ Billion

    5.1.1. Drivers Of The Market

    5.1.2. Restraints On The Market

    5.2. Global Fashion E-Commerce Forecast Market, 2021-2026F, 2031F, $ Billion

    5.2.1. Drivers Of The Market

    5.2.2. Restraints On the Market

    6. Fashion E-Commerce Market Segmentation

    6.1. Global Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Apparel/Clothing

    Accessories

    Footwear

    Cosmetics

    Other Products

    6.2. Global Fashion E-Commerce Market, Segmentation By End-User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Men

    Women

    Children

    6.3. Global Fashion E-Commerce Market, Segmentation By Model Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    Business to Business (B2B)

    Business to Consumer (B2C)

    7. Fashion E-Commerce Market Regional And Country Analysis

    7.1. Global Fashion E-Commerce Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    7.2. Global Fashion E-Commerce Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    8. Asia-Pacific Fashion E-Commerce Market

    8.1. Asia-Pacific Fashion E-Commerce Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    9. China Fashion E-Commerce Market

    9.1. China Fashion E-Commerce Market Overview

    9.2. China Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion

    10. India Fashion E-Commerce Market

    10.1. India Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    11. Japan Fashion E-Commerce Market

    11.1. Japan Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    12. Australia Fashion E-Commerce Market

    12.1. Australia Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    13. Indonesia Fashion E-Commerce Market

    13.1. Indonesia Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    14. South Korea Fashion E-Commerce Market

    14.1. South Korea Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    15. Western Europe Fashion E-Commerce Market

    15.1. Western Europe Fashion E-Commerce Market Overview

    15.2. Western Europe Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    16. UK Fashion E-Commerce Market

    16.1. UK Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    17. Germany Fashion E-Commerce Market

    17.1. Germany Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    18. France Fashion E-Commerce Market

    18.3. France Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    19. Eastern Europe Fashion E-Commerce Market

    19.1. Eastern Europe Fashion E-Commerce Market Overview

    19.2. Eastern Europe Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    20. Russia Fashion E-Commerce Market

    20.1. Russia Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    21. North America Fashion E-Commerce Market

    21.1. North America Fashion E-Commerce Market Overview

    21.2. North America Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    22. USA Fashion E-Commerce Market

    22.1. USA Fashion E-Commerce Market Overview

    22.2. USA Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    23. South America Fashion E-Commerce Market

    23.1. South America Fashion E-Commerce Market Overview

    23.2. South America Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    24. Brazil Fashion E-Commerce Market

    24.1. Brazil Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    25. Middle East Fashion E-Commerce Market

    25.1. Middle East Fashion E-Commerce Market Overview

    25.2. Middle East Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    26. Africa Fashion E-Commerce Market

    26.1. Africa Fashion E-Commerce Market Overview

    26.2. Africa Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion

    27. Fashion E-Commerce Market Competitive Landscape And Company Profiles

    27.1. Fashion E-Commerce Market Competitive Landscape

    27.2. Fashion E-Commerce Market Company Profiles

    27.2.1. Amazon

    27.2.1.1. Overview

    27.2.1.2. Products and Services

    27.2.1.3. Strategy

    27.2.1.4. Financial Performance

    27.2.2. Flipkart

    27.2.2.1. Overview

    27.2.2.2. Products and Services

    27.2.2.3. Strategy

    27.2.2.4. Financial Performance

    27.2.3. Alibaba

    27.2.3.1. Overview

    27.2.3.2. Products and Services

    27.2.3.3. Strategy

    27.2.3.4. Financial Performance

    27.2.4. Snapdeal

    27.2.4.1. Overview

    27.2.4.2. Products and Services

    27.2.4.3. Strategy

    27.2.4.4. Financial Performance

    27.2.5. ebay

    27.2.5.1. Overview

    27.2.5.2. Products and Services

    27.2.5.3. Strategy

    27.2.5.4. Financial Performance

    28. Key Mergers And Acquisitions In The Fashion E-Commerce Market

    29. Fashion E-Commerce Market Future Outlook and Potential Analysis

    30. Appendix

    30.1. Abbreviations

    30.2. Currencies

    30.3. Research Inquiries

    30.4. The Business Research Company

    30.5. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Table 2: Global Forecast Market Growth, 2021-2026F, 2031F, $ Billion
  • Table 3: Global Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 4: Global Fashion E-Commerce Market, Segmentation By End-User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 5: Global Fashion E-Commerce Market, Segmentation By Model Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 6: Global Fashion E-Commerce Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 7: Global Fashion E-Commerce Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 8: Asia-Pacific, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 9: China, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 10: India, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 11: Japan, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 12: Australia, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 13: Indonesia, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 14: South Korea, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 15: Western Europe, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 16: UK, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 17: Germany, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 18: France, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 19: Eastern Europe, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 20: Russia, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 21: North America, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 22: USA, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 23: South America, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 24: Brazil, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 25: Middle East, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 26: Africa, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Table 27: Amazon Financial Performance
  • Table 28: Flipkart Financial Performance
  • Table 29: Alibaba Financial Performance
  • Table 30: Snapdeal Financial Performance
  • Table 31: ebay Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2016-2021, $ Billion
  • Figure 2: Global Forecast Market Growth, 2021-2026F, 2031F, $ Billion
  • Figure 3: Global Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 4: Global Fashion E-Commerce Market, Segmentation By End-User, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 5: Global Fashion E-Commerce Market, Segmentation By Model Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 6: Global Fashion E-Commerce Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 7: Global Fashion E-Commerce Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 8: Asia-Pacific, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 9: China, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 10: India, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 11: Japan, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 12: Australia, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 13: Indonesia, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 14: South Korea, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 15: Western Europe, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 16: UK, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 17: Germany, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 18: France, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 19: Eastern Europe, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 20: Russia, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 21: North America, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 22: USA, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 23: South America, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 24: Brazil, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 25: Middle East, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 26: Africa, Fashion E-Commerce Market, Segmentation By Product, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Figure 27: Amazon Financial Performance
  • Figure 28: Flipkart Financial Performance
  • Figure 29: Alibaba Financial Performance
  • Figure 30: Snapdeal Financial Performance
  • Figure 31: ebay Financial Performance
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