In App Purchase Global Market Report 2023 – By Type (Consumable, Non Consumable, Subscription), By Operating System (Android, iOS, Other Operating Systems), By App Category (Gaming, Entertainment And Music, Health And Fitness, Travel And Hospitality, Retail And E Commerce, Education And Learning, Other App Categories) – Market Size, Trends, And Global Forecast 2023-2032

The application development software refer to the process of designing, developing, and implementing software applications for various industrial uses. The application development can be done by a large team or a single programmer as well and describes the process of how the application is made, and generally follows a standard methodology. The main types of application development software are low code and no code. Low code development is an approach to software development to optimize the development process and speed up the delivery of the software, thus helping the enterprises to automate every step of the application of the product lifecycle. The various deployment types of application development software are on-cloud and on premise. Application development software is mainly used by organizations such as small and medium enterprises and large enterprises. The various applications of application development software are media and entertainment, telecom and IT, BFSI, and healthcare. The global application development software market is segmented - 1) By Type: Low Code, No Code 2) By Organization Size: SMEs, Large Enterprises 3) By Deployment: Cloud, On Premise 4) By Application: Media and Entertainment, Telecom and IT, BFSI, Healthcare The global application development software market size will grow from $260.79 billion in 2022 to $334.86 billion in 2023 at a compound annual growth rate (CAGR) of 28.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the application development software is expected to grow to $915.96 billion in 2027 at a CAGR of 28.6%. The increasing demand for customized apps is expected to propel the growth of the application development software market. Customized apps offer features such as being friendly to hybrid environments, serving niche and complex needs, easy integration with platforms, and better performance. According to a survey conducted by SmarterHQ, a US-based provider of a customer intelligence-driven marketing automation platform, on Data Privacy and Consumer Trust, 72% of consumers say that they only engage with personalized messaging and 80% of frequent shoppers only shop with brands that personalize the online experience. Therefore, increasing demand for customized apps is expected to drive the application development software market growth. Major players in the application development software are Alphabet Inc., AppSheet, Axure RP, Azure, CA Techology, Compuware Corporation, Datadog Cloud Monitoring, Fujitsu Ltd., GitHub, Google Cloud Platform, HCL Technologies, HP, IBM Corporation, Joget Workflow, Microsoft Corporation, Oracle Corporation, Salesforce, SAP HANA Cloud Platform, ServiceNow Inc., Snappii Custom Mobile Apps, Wipro Limited, and Zoho Corporation. The low code app development platform is a key trend gaining popularity in the application development software market. Low code development is an approach of software development to optimize the development process and speed up the delivery of the software, thus helping the enterprises to automate every step of the application of the product lifecycle. For instance, in June 2021, Salesforce, a US-based software company, released a powerful set of low-code development tools that allow everyone within an organization, to create and ship apps on a single platform. The platform includes interactive app development and automation, along with the new elastic computing, identity management, AI-driven data protection, and DevOps capabilities to help teams drive business outcomes faster. In January 2021, Cognizant, a US-based information technology services and consulting company, acquired Magenic Technologies for an undisclosed amount. The acquisition is expected to enable Cognizant to enhance its capabilities in software development and cloud modernization along with Cognizant's software product engineering footprint. Magenic Technologies is a US-based custom software development services company. North America was the largest region in the application development software market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the application development software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the application development software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The application development software market includes revenues earned by entities by providing software tools for more efficient app-building and user interface (UI) design process by offering low-coding approaches and user-friendly app-building systems for front and back-end development including security, data storage, and monitoring layers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The application development software market research report is one of a series of new reports from The Business Research Company that provides application development software market statistics, including application development software industry global market size, regional shares, competitors with an application development software market share, detailed application development software market segments, market trends and opportunities, and any further data you may need to thrive in the application development software industry. This application development software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Game-based learning is a teaching method that takes advantage of the power of games to define and support learning outcomes. The main components of game-based learning include solutions and services. The solution segment consists of sales of game-based learning solutions by entities (organizations, sole traders, and partnerships) that provide solutions for engaging the learners. Game-based learning solutions help the users to understand the content better and improve their overall performance of the users. It enhances the problem-solving, risk-taking, decision-making, and analytical thinking of the learners. The deployment modes used in game-based learning solutions and services include cloud and on-premise and games provided include AR VR games, AI-based games, location-based games, assessment, and evaluation games, training, knowledge, and skill-based games, language learning games, and others. The end users of game-based learning solutions and services include consumers, education, government, and enterprises. The global game based learning market is segmented - 1) By Component: Solution, Services 2) By Deployment Mode: Cloud, On-Premise 3) By Game Type: AR VR Games, AI-based Games, Location-based Games, Assessment and Evaluation Games, Training, Knowledge and Skill-based Games, Language Learning Games, Other Game Types 4) By End User: Consumer, Education, Government, Enterprises The global game based learning market size will grow from $11.74 billion in 2022 to $14.55 billion in 2023 at a compound annual growth rate (CAGR) of 23.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the game based learning is expected to grow to $35.11 billion in 2027 at a CAGR of 24.6%. The rising focus on personalized learning is expected to propel the growth of the game-based learning market. Personalized learning is the process of customizing the learning according to the needs, interests, strengths, and skills of a student. The tasks are tailored as per the abilities and interests of the learners, which will shift responsibility for learning to the learner. Game-based personalized learning helps in enhancing the learning experiences in a more timely and proficient manner. It simulates the real-world experiences and applications for the facilitators and learners. For instance, according to the economic times, an Indian business-focused daily newspaper, in 2021, the private equity investments in EdTech companies focusing on personalized learning valued at around USD 5 billion. Therefore, the growing focus on personalized learning is driving the game-based learning market growth. Major players in the game based learning market are BreakAway games, Gamelearn, Recurrence Inc., StratBeans Consulting, Simulearn, Playgen, Fundamentor, Kuato Studios, G-Cube, Hornbill FX, MLevel, Gametize, LearningWare, Inc., Indusgeeks, Growth Engineering, MAK Technologies, Lumos Labs, Games2Train, SCVNGR, Will Interactive, LearningWare, Kahoot, Frontier Developments, Minecraft, Spin Master, Schell Games, Tangible Play, Raptivity, Banzai Labs, Cognitive Toybox, and Idnusgeeks. Strategic partnerships and collaborations between companies are a key trend gaining popularity in the game-based learning market. Major players operating in the market are partnering and collaborating to develop and offer innovative services. For instance, in December 2021, Microsoft India collaborated with WhiteHat Jr for providing an immersive and personalized learning experience to teachers and students through game-based learning. The new Code with Minecraft program includes a highly curated curriculum, which provides an opportunity for the students to master the coding concepts. In March 2021, Axonify, a Canada-based provider of training and communications solutions, acquired MLevel, a US-based digital learning platform involved in offering 360° learning experience to enterprise clients, for an undisclosed amount. Through this acquisition, Axonify aims at strengthening its complementary capabilities and driving the future of modern learning. North America was the largest region in the game-based learning market in 2022. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the game based learning market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the game based learning market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The game-based learning market includes revenues earned by entities by providing game-based learning solutions for engaging the learners. Game-based learning refers to embedding the gaming principles within learning activities to improve the users' motivation and engagement. The components involved in game-based learning include badges, points systems, leader boards, quizzes, classroom response systems, and discussion boards. Game-based learning is using active learning techniques through various games to enhance student learning. The user gains knowledge by playing the game, improving problem-solving and critical thinking skills. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The game-based learning market research report is one of a series of new reports from The Business Research Company that provides game-based learning market statistics, including game-based learning industry global market size, regional shares, competitors with a game-based learning market share, detailed game based learning market segments, market trends and opportunities, and any further data you may need to thrive in the game-based learning industry. This game-based learning market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

A video game is a computerized game that can be played on devices such as personal computers (PCs), mobile phones, or gaming consoles. The main types of video game software are browser games, PC games, smart phone/tablet games and console games. A browser game is a computer game played online using a web browser over the internet. The various genre includes action, adventure, role playing, simulation, strategy, sports and others and are played by male and female end users. The global video game software market is segmented - 1) By Type: PC Games, Browser Games, Smart Phone/Tablet Games, Console Games 2) By Genre: Action, Adventure, Role Playing, Simulation, Strategy, Sports, Other Genres 3) By End User Sex: Male, Female Subsegments Covered: Online Microtransaction, Digital PC Games, Physical PC Games The global video game software market size grew from $228.1 billion in 2022 to $260.83 billion in 2023 at a compound annual growth rate (CAGR) of 14.3%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The video game software market is expected to grow to $431.73 billion in 2027 at a CAGR of 13.4%. The video game software market was mainly driven by rapid growth in emerging markets in the forecasted period. The International Monetary Fund (IMF)stated that the global GDP growth was 3.3% in 2020 and 3.4% in 2021. Recovering commodity prices after a significant decline in the historic period is further expected to aid the market growth. Developed economies are also expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. Stable economic growth is expected to increase investments in the end-user markets, thereby driving the market during the forecast period. Major companies in the video game software market include Microsoft, Tencent Holdings Co Ltd., Nintendo Co Ltd., Sony Corp, Netease Inc., Electronic Arts, Google, Financière de l'Odet, Take-Two Interactive and Bandai Namco Holdings Inc. Games as a service is a software delivery method where a vendor generally hosts a gaming application in a remote server and customers can access it through the internet, also known as cloud gaming. Many game developers are providing their content through a subscription-based model, and are allowing customers to purchase additional content or features through micro transactions. This includes new in-game items, weapons, clothing, or other gear for the player's character along with in-game currency and rewards. This business model provides a continuous revenue stream for the gaming companies instead of limiting the revenues to one-time purchases. Major companies providing games as a service include Activision and Blizzard Entertainment. In January 2022, Microsoft Corporation, a US-based technology company announced its plan to acquire Activision Blizzard Inc. for $68.7 billion. The acquisition is expected to accelerate Microsoft's gaming business growth across mobile, PC, console, and cloud platforms, as well as provide building blocks for the metaverse. Activision Blizzard Inc. is a US-based video game holding company. Asia-Pacific was the largest region in the global video game software market in 2022. North Americawas the second largest region in video game software industry. The regions covered in the video game software market analysis are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the video game software market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The video game software market includes revenues earned by entities by providing design, documentation, installation and support services, and producing and distributing video games. This also includes companies solely involved in designing and developing or publishing only. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The video game software market research report is one of a series of new reports from The Business Research Company that provides video game software market statistics, including video game software industry global market size, regional shares, competitors with a video game software market share, detailed video game software market segments, market trends and opportunities, and any further data you may need to thrive in the video game software industry. This video game software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Browser games refer to the games that are played entirely in a web browser, not on a video game console or another device. The main types of browser games are mobile games, pay-to-play games, free-to-play games, pay-in-play games. Pay-to-play games refers to online games that require a fee to access. The various operating system involved are IOS, android and window that are used in smartphone and tablet, PC, TV, other. The global browser games market is segmented - 1) By Type: Mobile Games, Pay-to-Play Games, Free-to-Play Games, Pay-in-Play Games 2) By End User: Smartphone and Tablet, PC, TV, Other End-Users 3) By Operating System: IOS, Android, Windows The global browser games market size will grow from $7.91 billion in 2022 to $8.26 billion in 2023 at a compound annual growth rate (CAGR) of 4.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global browser games is expected to grow to $9.42 billion in 2027 at a CAGR of 3.3%. Rapid increase in the number of active gamers across the world is driving the browser games market. The active gamers across the world are increasing due to increase in gaming devices, internet penetration, technological advancements, and popularity of online games. The rise in number of active gamers will create a huge demand for browser games as they are online games and mostly played for free, providing entertainment. According to data from League of Betting, the number of online gamers is expected to reach 1 billion by 2024 from 877 million in 2020. Therefore, the rapid increase in the number of active gamers across the world is expected to drive the growth of the browser games market. Major players in the browser games market are King Digital Entertainment, NCSOFT, GungHo Online, Zynga, Tencent, Microsoft, Activision Blizzard Inc., Sega, Sony Corporation, Peak Games, Gree, Electronics Arts, Arkadium, Playdom, Fun Technologies, Bwin, Riot Games, Giant Interactive, Ubisoft, Valve, Electronic Arts, Nintendo, Square Unix, Bluepoint Games, Failbetter Games, Midway, Westwood Studios, TakeTwo Interactive, DeNa, Nexon and Shanda. The frustration of the gamers due to slow downloads is the major restraining factor in the browser games market. The amount of time it takes to download games has been reported as the biggest issue worldwide, with 33.8 percent pointing this as their key issue. Experienced gamers are the most worried with download speed, with over 41% of ambitious professional and experts pointing this out as their primary concern because experienced gamers are more likely to play more complex games requiring larger downloads, download performance has a greater effect on their gaming experience. For example, according to a 2020 survey of 5,000 gamers published in November 2020 by Edgio Inc. (Limelight), an American IT service management company, 33% of all gamers are often frustrated by slow download speeds with 58% of expert level gamers experiencing frustration. Therefore, the frustration of the gamers due to slow downloads is expected to hamper the growth of the browser games market. Companies in the browser gamers market are focusing on the technologies such Augmented Reality (AR) and Virtual Reality (VR) to improve gaming experience and offer better products. For instance, in April 2022, Niantic Labs, a developer of Pokemon Go game, launched its newest game in development, Peridot, featuring AR creatures. In addition, in January 2022, AR’s Games, an Italian gaming firm announced that it is set to launch the world’s first artificial intelligence-based augmented reality video game.. This game combines artificial intelligence and augmented reality to develop a first-person shooting game made with real people. It is named The Real Tournament, and made exclusively for mobile devices. In September 2020, Microsoft Corporation, a USA based technology company acquired ZeniMax Media for $7.5 billion in cash. Through this acquisition Microsoft will grow from 15 to 23 creative studio teams and will be adding Bethesda's franchises to Xbox Game Pass. ZeniMax Media, an American video game holding company based in Rockville, Maryland. Asia-Pacific was the largest region in the browser games market in 2022. North America was the second largest region in the global browser games market share. The regions covered in the global browser games market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the browser games market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The browser games market includes revenues earned by entities by providing design, documentation, installation and support services, and producing and distributing browser games. Browser can be played on smartphones, tablets, PCs, and TVs using a browser. Online or browser games refer to games played over some computer network, most frequently, the internet. Online games can range from plain text games to games that combine complex graphics and virtual worlds populated simultaneously by several players. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The browser games market research report is one of a series of new reports from The Business Research Company that provides browser games market statistics, including browser games industry global market size, regional shares, competitors with a browser games market share, detailed browser games market segments, market trends and opportunities, and any further data you may need to thrive in the browser games industry. This browser games market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Learning management system (LMS) refers to a software application or web-based platform which is used to design, execute, and evaluate a learning procedure. It is a comprehensive online platform for developing, distributing, monitoring, and reporting educational content and results. It can be utilised to support both conventional face-to-face training and environments for blended/ hybrid, and online learning. The main types of components in learning management system (LMS) are solutions and services. Learning management system (LMS) services include strategy development, design, development, and support, which are enabled and used as needed by the LMS. The different delivery modes include distance learning, instructure LED training, blended training and is deployed in various modes such as cloud, on-premises. It is implemented in several verticals, such as academic and corporate. The global learning management system (LMS) market is segmented - 1) By Component: Solution, Services 2) By Delivery Mode: Distance Learning, Instructure LED Training, Blended Training 3) By Deployment Mode: Cloud, On-Premises 4) By End User: Academic, Corporate The global learning management system (LMS) market size will grow from $15.64 billion in 2022 to $18.09 billion in 2023 at a compound annual growth rate (CAGR) of 15.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the learning management system (LMS) is expected to grow to $33.3 billion in 2027 at a CAGR of 16.5%. The increase in adoption of e-learning is expected to drive the growth of learning management system (LMS) market in the coming years. E-learning is a learning approach that is based on formalised instruction but uses digital tools. Due to the COVID-19 pandemic, many schools, colleges, and universities were forced to close in order to contain the virus. As a result, education systems embraced e-learning to assist students study from a distance during the epidemic. For instance, according to the Online Learning Statistics report in 2021, mobile e-learning reached $38 billion in 2020, and e-learning platform has been used by 80% of businesses and 50% of institutional students. Therefore, the increasing adoption of e-learning propels the learning management system (LMS) market growth. Major players in the learning management system (LMS) market are McGraw Hill Education, D2L, SAP SE, Docebo, Absorb LMS, Blackboard Inc., Cornerstone OnDemand, Oracle Corporation, IBM Corporation, Pearson, PowerSchool, Epignosis, Skillsoft, Aptara Inc., Articulate, Schoology, Tata Interactive Systems, Netdimensions Ltd., MPS Interactive, Adobe Inc., CrossKnowledge, SumTotal Systems, and TalentLMS. The use of artificial intelligence is a key trend gaining the popularity in the learning management system (LMS) market. Artificial intelligence provides various advantages to the various learning management systems by facilitating a forward-thinking approach to the team member learning experience. A specific set of algorithms is used by an AI based learning platform to learn and make predictions on data. For instance, in January 2021, Syndicate Learning Group, an India based software company announced the launch of most advanced Artificial Intelligence driven Learning Management System. This LMS has a capability to replace most Legacy LMS by bringing in technology features. In April 2020, Cornerstone OnDemand Inc., a US-based software company offering learning management system, acquired Saba Software for $1.29 billion. Through this acquisition, Cornerstone aims to expand its learning management system and innovate its products. Saba Software is a US-based company offering cloud-based intelligent talent management solutions. North America was the largest region in the learning management system market in 2022. Asia-Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the learning management system (LMS) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the learning management system (LMS) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The learning management system market includes revenues earned by entities by monitoring user progress and performance and increasing eLearning accessibility without geographic limitations. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The learning management system (LMS) market research report is one of a series of new reports from The Business Research Company that provides learning management system (LMS) market statistics, including learning management system (LMS) industry global market size, regional shares, competitors with a learning management system (LMS) market share, detailed learning management system (LMS) market segments, market trends and opportunities, and any further data you may need to thrive in the learning management system (LMS) industry. This learning management system (LMS) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Application security refers to the process of creating, incorporating, and testing security measures into applications to guard against dangers including illegal access and modification. It also includes tools and methods to protect applications once application security is deployed. Only goods and services traded between entities or sold to end consumers are included. The application security market covered in this report is segmented by solution into web application security, and mobile application security; by testing type into static application security testing, dynamic application security testing, and interactive application security testing; by end-user into BFSI, IT & telecommunication, government and defence, healthcare, retail, education, others. The global application security market is segmented - 1) By Solution: Web Application Security, Mobile Application Security 2) By Testing Type: Static Application Security Testing, Dynamic Application Security Testing, Interactive Application Security Testing 3) By End-User: BFSI, IT And Telecommunication, Government And Defense, Healthcare, Retail, Education, Other End Users The global application security market size will grow from $9.41 billion in 2022 to $11.55 billion in 2023, at a compound annual growth rate (CAGR) of 22.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the application security is expected to grow to $27.49 billion in 2027 at a CAGR of 24.2%. Increased security breaches at the business application level contributed to the growth of the application security market. For instance, in March 2020, Keepnetlabs, a UK-based security firm, announced a data leak that exposed nearly 5 billion records. Application security enhances the security of the web and mobile-based applications that can mitigate some of the breaches through the application. Thus, the rising security breaches at the business application level drove the market for the application security. Major players in the application security market are IBM Corporation, Synopsys, Checkmarx, Veracode, MicroFocus, WhiteHat Security, Rapid7, Contrast Security, Qualys, and Trustwave. The lack of application security expertise is expected to limit the growth of the application security market over the forthcoming years. According to Burning Glass International Inc., an analytics software company, the demand for application development security and cloud security is a fast-growing skills area projected to grow 164%, and 115% respectively between 2020-2025. According to the ESG and Information Systems Security Association (ISSA) analysis published in August 2020, 70% of cybersecurity professionals claim that their organization is facing issues with the cybersecurity skill shortage. In the past four years, the percentage ranged from a low of 69% to a high of 74%. Therefore, the lack of application security expertise is projected to restrict the growth of the application security market. Artificial intelligence (AI) and machine learning (ML) are increasingly being used to prevent attacks on the web or mobile-based applications. AI can be used to automate threat detection and respond more effectively than a traditional software-driven approach. AI-based cybersecurity will train itself continuously and independently gather the data across the enterprise information systems through that data it analyses and performs correlation of patterns across billions of signals relevant to the cyberattacks and solve the issue. For instance, Fortinet, a California-based security solutions company provides solutions from network and web application security to threat protection for IT infrastructure. Fortinet’s AI-based product, FortiWeb, is a web application firewall that uses machine learning and two layers of statistical probabilities for detecting attacks and threats. In April 2020, Hellman & Friedman (H&F), a US-based software security solution provider for DevOps, acquired Checkmarx, a software security solutions company from Insight Partners for a deal amount of $1.15 billion. The acquisition is expected to drive the company’s growth and the cybersecurity threats continue to intensify, so embedding security early in the software development lifecycle is critical. Checkmarx is an Israel-based software security solution for modern enterprise software development and is engaged in providing static and interactive application security testing training development, software composition analysis, and application security. North America was the largest region in the application security market in 2022. The regions covered in the application security market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the application security market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The application security market includes revenues earned by entities by scanning database security, analysing software composition, and testing interactive application security. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The application security market research report is one of a series of new reports from The Business Research Company that provides application security market statistics, including application security industry global market size, regional shares, competitors with an application security market share, detailed application security market segments, market trends and opportunities, and any further data you may need to thrive in the application security industry. This application security market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

SaaS is a software distribution model which allows data to be accessible from any device with an internet connection and a web browser. The software provider hosts and maintains the servers, databases, and code that comprise the application under this web-based approach. The main deployment types of software as a service (SaaS) are public cloud and private cloud. The public cloud is an IT model in which on-demand computing services and infrastructure are managed by a third party and shared by multiple organizations via the public Internet. The software is used by small and medium enterprises (SMEs), large enterprises for customer relationship management (CRM), enterprise resource planning (ERP), human resource management (HRM), manufacturing and operations and supply chain management (SCM). The various end users of the software include manufacturing, retail, education, healthcare, IT and telecom, BFSI and others. The global software as a service (SaaS) market is segmented - 1) By Application: Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), Human Resource Management (HRM), Manufacturing and Operations, Supply Chain Management (SCM) 2) By Deployment Model: Public Cloud, Private Cloud, Hybrid Cloud 3) By Enterprise Size: Small & Medium Enterprises (SMEs), Large Enterprises 4) By End User: Manufacturing, Retail, Education, Healthcare, IT & Telecom, BFSI, Other End-Users The global software as a service (saas) market size will grow from $235.58 billion in 2022 to $253.62 billion in 2023 at a compound annual growth rate (CAGR) of 7.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global software as a service (saas) is expected to grow to $328.03 billion in 2027 at a CAGR of 6.6%. Rapid changes in business dynamics in the market are expected to benefit the software as a service (SaaS) market in the forecast period as cloud-based solutions support business operations in changing conditions. Dynamic market conditions include economic uncertainty, competitive rivalry and the increasing adoption of mobile, changing regulations, internet usage and applications. These conditions along with the increasing number of infrastructures and established networks have forced organizations to pursue scalable and flexible solutions such as SaaS and other cloud-enabled services to run and supervise their operations in a cost-effective and efficient way. These factors have also compelled companies to outsource applications and prefer cloud computing services like SaaS to reduce their cost burden on infrastructure. Companies that seek services from a third-party vendor are more likely to get better performance, compliance and customer satisfaction at a low cost. For example, Sony Communications aims at delivering innovative products and better experiences to its customers using automation and Infosys SaaS solutions. Infosys helped Sony to attain customer loyalty and win competition by providing robust IT solutions and design thinking at a low cost which helped Sony to have a competitive edge in the software as a service (saas) market. Major players in the Software as a Service (SaaS) market are Salesforce, ServiceNow, Microsoft, Google, CisCo., Slack, Adobe, Oracle, Amazon AWS, DocuSign, Zendesk, Dropbox, ADP, Atlassian Confluence, Shopify, Workday, Hubspot, SAP, IBM, Box, Concur, JIRA, GitHub, GoToMeeting, Twilio, CoupaSoftware, Xero and Zuora. Increasing threats on data security especially on cloud platforms are expected to limit the growth of companies in the software as a service market during the forecast period. The threats on data security include industrial espionage and hacking which resulted in multiple breaches of data security involving public cloud environments. These breaches are mainly because of the negligence the cloud service providers. In addition, many companies lack trust in data security when outsourcing from a third-party vendor. As vendor has access to organizations' data, companies fear the misuse of data which might affect the organization's reputation. For example, Code Spaces, a former SaaS provider, discontinued its operations as hackers had access to its cloud services and stole all their data due to which Code Spaces faced damages to its reputation, finances, and business. The introduction of artificial intelligence is gaining popularity in the SaaS market. Artificial Intelligence (AI) is an area of computer science that focus on the simulation of human intelligence processes by machines. AI in SaaS helps companies to upgrade themselves from time to time with the latest data, create better user experience through predictive analytics, automate the areas where manual functions were required previously and personalize user interface features. For example, Oracle, a big player in SaaS market uses AI and machine learning to overtake salesforce in SaaS. This indicates that AI and machine learning would be differentiating factors for the growth of SaaS market. The General Data Protection Regulation (GDPR) break the split of regulations for the security of personal data in the European Union. It makes provisions to protect personal data and privacy of EU citizens for transactions that happen within EU member states. It also regulates the export of personal data outside the EU. There could be data-subjects that patronize the subscriber that are located in the EU, even if a single SaaS subscriber is based in a non-EU location and the SaaS application is based in a non-EU location. This may cause the subscriber to follow the GDPR regulations. For instance, Intercom, a US-based SaaS provider is shortening its time of storing data on visitors to customers' sites by deleting the visitor data if a visitor has not been seen for nine months to comply with the GDPR. In October 2021, Microsoft Corporation acquired Ally.io for an undisclosed amount. With this acquisition, Ally.io has become a member of the Microsoft Viva family as part of its employee experience platform (EXP) designed to assist businesses in embracing the new digital work life. Ally.io is a US-based SaaS startup. North America was the largest region in the Software as a Service (SaaS) market in 2022. Western Europe was the second largest region in the global Software as a Service (SaaS) market share. The regions covered in the global Software as a Service (SaaS) market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. The countries covered in the software as a service (SaaS) market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The software as a service (SaaS) market includes revenues earned by entities by providing cloud based software services. SaaS is a software solution that can be purchased on a subscription or pay per use basis to use an application for organizational purposes. Customers can access this application over the internet, mainly through a web browser. All software and application data is located in the service provider's data center. SaaS allows an organization to run an application with minimal upfront costs and accelerates the overall functionality of the organization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The software as a service (SaaS) market research report is one of a series of new reports from The Business Research Company that provides software as a service (SaaS) market statistics, including software as a service (SaaS) industry global market size, regional shares, competitors with a software as a service (SaaS) market share, detailed software as a service (SaaS) market segments, market trends and opportunities, and any further data you may need to thrive in the software as a service (SaaS) industry. This software as a service (SaaS) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Information technology (IT) is the use of computers, storage, networking and other physical devices, infrastructure and processes to create, process, store, secure and exchange all forms of electronic data. The main type of information technology (IT) are IT services, computer hardware, telecom, and software products. Computer hardware is the physical components that a computer system requires to function and encompasses everything within a PC or laptop. The services are used by large, small, and medium enterprises of financial services, retail and wholesale, manufacturing, healthcare and others. The global information technology (IT) market is segmented - 1) By Type: IT Services, Computer Hardware, Telecom, Software Products 2) By Organization Size: Large Enterprise, Small and Medium Enterprise 3) End User Industry: Financial Services, Retail & Wholesale, Manufacturing, Healthcare, Other End User Industries Subsegments Covered: Hardware Support Services, Software And BPO Services, Cloud Services, Computer Peripheral Equipment, Computer Storage Devices And Servers, Computers, Wireless Telecommunication Carriers, Wired Telecommunication Carriers, Communications Hardware, Satellite & Telecommunication Resellers, Operating Systems & Productivity Software Publishing, Database, Storage & Backup Software Publishing, Business Analytics & Enterprise Software, Video Game Software, Design, Editing & Rendering Software The global information technology (IT) market size grew from $8179.48 billion in 2022 to $8852.41 billion in 2023 at a compound annual growth rate (CAGR) of 8.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The information technology (IT) market is expected to grow to $11995.97 billion in 2027 at a CAGR of 7.9%. The demand for cloud computing services is expected to drive the demand for IT services during the forecast period. In the cloud computing model, data is stored on the internet by a cloud computing provider, who manages and operates data storage as a service. Many companies are now choosing applications hosted in the cloud for their day-to-day operations. For example, according to statistics provided by hostingtribunal.com, 60% of computing workloads were running in the public cloud in 2019. Similarly, 94% of enterprise workloads are expected to be processed by cloud data centers in 2021. Companies are also opting for cloud-based data storage, thus boosting the demand for IT services. Major companies in the information technology (IT) market include Apple, Microsoft, Verizon Communications, China Mobile, AT&T Inc., Huawei, Deutsche Telekom AG, Dell Technologies Inc., Samsung Electronics Co., Ltd. and Comcast Corporation. The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on the information technology (IT) market share in 2020 as supply chains were disrupted due to trade restrictions and employees working for these establishments faced difficulties related to infrastructure and communication owing to lockdowns imposed by governments globally, forcing them to work from home. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and spread globally, including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity, with countries entering a state of 'lock down,' and the outbreak had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the information technology (IT) market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy. Over the past five years there has been an increasing prevalence of low cost open source alternatives. Open source has become a preferred platform for developing new technology. In the past, software publishers would open source software that was not making money, but now companies are open sourcing software to increase their presence and share in the market. Supabase, a YC-incubated startup that offers developers an open-source alternative, announced that it had raised a $6 million in funding to create new open-source tools. Asia-Pacific was the largest region in the information technology (IT) market in 2022. North America was the second largest region of the information technology (IT) market. The regions covered in the information technology (IT) industry analysis are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the information technology (IT) market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The information technology (IT) market consists of revenues earned by entities by providing IT services such as computer networking, broadcasting, systems design services and information distribution technologies like television and telephones and other equipment used during the process. The market value includes the value of related goods sold by the service provider or included within the service offering. The information technology (IT) market also includes sales of computers, computer peripherals and telecommunications equipment which are used in providing IT services. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The information technology (IT) market research report is one of a series of new reports from The Business Research Company that provides information technology (IT) market statistics, including information technology (IT) industry global market size, regional shares, competitors with information technology (IT) market share, detailed information technology (IT) market segments, market trends and opportunities, and any further data you may need to thrive in the information technology (IT) industry. This information technology (IT) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.