Video on Demand in Hospitality Market Report 2026

Video on Demand in Hospitality Market Overview

• Video on Demand in Hospitality market size has reached to $39.91 billion in 2025 • Expected to grow to $118.18 billion in 2030 at a compound annual growth rate (CAGR) of 24.3% • Growth Driver: The Rise In Internet Penetration Driving The Growth Of Market Due To Enhanced Connectivity And Accessibility • Market Trend: Technological Advancements Spur Innovation In Video On Demand For Hospitality Market: WISI Communications Launches ABR Receive Solution to Enhance Video Delivery in Hospitality Networks • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Video on Demand in Hospitality Market?

Video on demand in hospitality refers to a technology that allows guests to choose and watch video content on their TVs or computers and use videoconferencing for hospitality purposes. TV typically uses broadcast technology, whereas video on demand uses unicast transmission. A variety of video programming is available on video on demand, including sports, entertainment, instructional, and feature films. The main solutions for video on demand in the hospitality market are pay TV, internet protocol television, and over the top. Pay TV refers to television broadcasts sent in encrypted form, making them unreadable to everyone but those with paid descrambling equipment. The different services include training, support, and professional services that are delivered through several models such as laptops and desktops, smart phones and tablets, and smart TVs. The various end users include hotels, cruise ships or luxury yachts, daycare centers, and others.

What Is The Video on Demand in Hospitality Market Growth Forecast?

The video on demand in hospitality market size is expected to see exponential growth in the next few years. It will grow to $118.18 billion in 2030 at a compound annual growth rate (CAGR) of 24.3%. The growth in the forecast period can be attributed to increasing adoption of ai-driven content personalization, rising demand for mobile-based guest services, expansion of cloud-native hospitality platforms, growing focus on immersive guest experiences, increasing integration with hotel management systems. Major trends in the forecast period include increasing adoption of personalized in-room entertainment platforms, rising demand for on-demand streaming services, growing integration of multi-device content delivery, expansion of cloud-based hospitality media systems, enhanced focus on guest experience customization.

Global Video on Demand in Hospitality Market Segmentation

1) By Solution: Pay TV, Internet Protocol Television, Over The Top 2) By Service: Training And Support, Professional Services 3) By Delivery Model: Laptops And Desktops, Smart phones And Tablets, Smart TV 4) By User Type: Hotels, Cruise Or Luxury Yachts, Day Care Center, Other End Users Subsegments: 1) By Pay TV: Subscription-Based Pay TV, Pay-Per-View Services 2) By Internet Protocol Television: Live Streaming IPTV, On-Demand IPTV Services 3) By Over The Top: Subscription-Based OTT Services, Advertising-Based OTT Services, Transactional Video On Demand (TVOD)

What Is The Driver Of The Video on Demand in Hospitality Market?

The increasing internet penetration is expected to propel the growth of video on demand in the hospitality market going forward. Internet penetration refers to the percentage of a specific population or geographic area that has access to the Internet. Increasing internet penetration is due to the expansion of telecommunications infrastructure, which improves network coverage, connectivity speed, and accessibility for a larger population. Internet penetration enables seamless streaming capabilities, supporting high-quality video-on-demand services in the hospitality sector by ensuring reliable connectivity for guests. For instance, in 2023, according to the Government of Canada, a Canada-based federal administration, by 2026, high-speed Internet access in Canada is projected to reach 98% of the population. This will further increase to 100% by 2030, achieving full Internet penetration nationwide. Furthermore, according to the International Telecommunication Union (ITU), a Switzerland-based agency for information and communication technologies, in 2022, global Internet use reached 5.1 billion people, accounting for 65% of the population. By 2023, this increased to 5.4 billion, representing 67% Internet penetration worldwide. Therefore, the increasing internet penetration is driving the growth of video on demand in the hospitality market.

Key Players In The Global Video on Demand in Hospitality Market

Major companies operating in the video on demand in hospitality market are AkamAI Technologies Inc.; Apple Inc.; AT&T Inc.; Cisco Systems Inc.; Ericsson; Huawei Technologies Co Ltd; Netflix Inc.; Amazon.com Inc.; Nokia Networks; The Walt Disney Company; ZTE Corporation; Google LLC; Broadpeak Technologies Pvt Ltd.; Comcast Technology Solutions; Conax Technologies; Deluxe Entertainment Services Group; Edgeware AB; Elemental Technologies LLC; Espial Group Inc.; Harmonic Inc.; Imagine Communications Corp.; Inca Networks Inc.; Kaltura Inc.; Minerva Networks Inc.; Muvi LLC; NeuLion Inc.

Global Video on Demand in Hospitality Market Trends and Insights

Major companies in the video on demand in the hospitality market are focused on developing advanced integration solutions such as QAM for hospitality networks to streamline content delivery and enhance the overall guest entertainment experience. QAM for hospitality networks enables efficient bandwidth management and high-quality video streaming, ensuring a superior viewing experience for guests. For instance, in October 2023, WISI Communications GmbH & Co. KG, a Germany-based electronics manufacturer company, launched an innovative ABR Receive Solution within the Tangram Video Platform for Streamlined Video Delivery at Hospitality Sites. The Tangram Video Platform's ABR Receive solution allows video operators to efficiently convert ABR streams into IP or QAM, eliminating redundancy in the headend and enhancing operational efficiency. This innovative platform operates at the edge, seamlessly transforming streams while maintaining the integrity of existing infrastructure. With a modular 1RU chassis, it supports customization for location-specific needs and includes features like bulk decryption and re-encryption in a single, compact unit.

What Are Latest Mergers And Acquisitions In The Video on Demand in Hospitality Market?

In October 2025, DIRECTV Hospitality, a US-based video, entertainment, and technology solutions company, partnered with Google TV to integrate advanced streaming and personalized in-room entertainment solutions for the hospitality industry. This partnership aims to enhance guest experience by offering seamless access to live TV, streaming apps, and personalized content while ensuring privacy and ease of use in hospitality settings. Google LLC is a US-based multinational technology corporation.

Regional Insights

North America was the largest region in the video on demand hospitality market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

What Defines the Video on Demand in Hospitality Market?

The video on demand in hospitality market includes revenues earned by entities by providing transactional video-on-demand (TVoD) and subscription video-on-demand (SVoD), which are used by viewers to request immediate access to video content on their computers or televisions, and customer enhancement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Video on Demand in Hospitality Market Report 2026?

The video on demand in hospitality market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the video on demand in hospitality industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.