Global Smart Phone/Tablet Games Market

Video Game Software Market Definition

The video game software market consists of sales of video game software and related services by entities (organizations, sole traders and partnerships) that produce video game software, including businesses that are involved in design, documentation, installation and support services, production, and distribution of video games. Companies in this industry undertake operations such as the design, development, publication, distribution, and monetization of video game software on various platforms including PC, browser, smart phone, tablet, and console. A video game is a computerized game that can be played on devices such as personal computers (PCs), mobile phones or gaming consoles. Video games are generally categorized into computer games (PC games), browser games, mobile games and console games.

The smartphone/tablet games market consists of sales of video games played on smartphones/tablets. The revenue for these companies is generated from the in-app-purchases, in-game advertisements (such as google AdSense, Ad-Mob, Media.net), sponsorships, and sales of merchandise. Only goods and services traded between entities or sold to end consumers are included. The main types of smartphone/tablet games are shooter, action, sports games, role-playing, adventure, racing, fighting, strategy and others. A shooter game are the action video games where the focus is almost entirely on the defeat of the character's enemies using the weapons given to the player. The devices used include smartphone and tablet and used by iOS user and android user. The global smart phone/tablet games market size is expected to grow from $53.20 billion in 2021 to $65.17 billion in 2022 at a compound annual growth rate (CAGR) of 22.5%. The growth in the market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The smartphone and tablet games market is expected to reach $138.29 billion in 2026 at a CAGR of 20.7%. Due to an increased emergence of affordable gaming smartphone/tablets in the market, the smartphones and tablet gaming industry is rapidly increasing. The new affordable gaming mobile/tablet devices are better than the previous generation devices in terms of cost and performance that makes the games run in better FRP (Frames per Second) providing an enhanced gaming experience. For example, many Chinese smartphones have entered into the market under $500 range which is offering technologically advanced gaming experience like Xiomi Mi 8 Pro ($469), Xiomi Mi 8 ($389), Xiomi Pocophone F1 ($319), Honor 9 ($320) and others. The major roadblock to this booming industry is the illegal downloads and pirated versions of the games, thereby causing serious concerns for the original developers of the game. The revenue loss is significantly high due to illegal downloads, as people never pay the original developers of the game. For example, Subway Surfers, one of the most popular games may have lost close to $91 million due to pirated versions. Thus, rising illegal downloads and pirated versions limited market growth. Augmented Reality (AG) and Virtual Reality (VR) are the two new technologies that are positively impacting the smartphone/tablet games market. Both technologies offer exciting gaming experiences to users. Augmented reality gaming combines visual and audio content with the user's current environment in real time, thereby making them enjoy the unique gaming experience. Whereas Virtual reality games apply a three-dimensional (3-D) artificial environment to the computer games. These two technologies have been appreciated by the gaming community, proven by the rise in AR and VR based games downloads. For example, Pokemon Go, an AR game has been downloaded more than 800 million times, making it the most downloaded game. Niantic Labs, developer of the Pokemon Go game announced their intention to create an augmented reality map of public spaces using the help of players and startup Escher Reality. The company has also raised $225 million in the funding round and is now focused on developing more AR based games. Due to the rising concerns from parents about their children being exposed to inappropriate content on video and games, regulatory bodies in the UK have come up with age restriction policies. Pan European Game Information (PEGI) is a statutory European video game content rating system in Europe. The gaming industry is bound to comply with new European privacy rules such as the General Data Protection Regulation (GDPR). This regulation would allow the users to gain more knowledge on the type of information collected while playing online, or while purchasing products and services. China’s gaming industry is now being regulated by the Central Propaganda Department. The department has curbed the entry of new foreign gaming publishers into China. It can now only be done through prior permission. In April 2021, Mobile Premier League (MPL), an Esports gaming platform acquired GamingMonk for an undisclosed deal amount. Through this acquisition, MPL will be able to quickly bring national, regional, and global IPs to the market as well as develop a full suite of esports and broadcasting capabilities. GamingMonk will augment MPL efforts in reaching the target audience and engaging them effectively. GamingMonk is an Indian-based esports company that hosts tournaments across multiple platforms such as PC, Consoles, and mobile phones., Major players in the smartphone/tablet games market are Tencent Hold, Sony, Electronic Arts, Nintendo, Netmarble, CyberAgent, Mixi, Zynga, Supercell, Machine Zone, King Digital Entertainment, Com2uS, Niantic, Bandai Namco, Nexon, Square Enix, Warner Bros, Pocket Games, Playrix, IGG, Miniclip, NCSOFT, Peak Games, Jam City, NetEase, Glu Mobile, Gameloft, Rovia, Ubisoft and Epic Games. The regions covered in the tablet/smartphone games market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the smartphone/tablet game market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The global smart phone/tablet games market is segmented - 1) By Game Type: Shooter, Action, Sports Games, Role-Playing, Adventure, Racing, Fighting, Strategy, Others 2) By Application: iOS User, Android User 3) By Device: Smartphone, Tablet

The microphones market consists of sales of microphones and related services that are used in various applications such as in hearing aids, radios, large venues & events, educational institutions, government and military, and hospitality. A microphone is a type of transducer that converts acoustical energy from one form to another. The main product types of microphones are wired microphones and wireless microphones. A wireless microphone does not have a physical cable connecting it to the amplifying equipment it is used with. The user's voice can be transmitted "wirelessly" to the sound system's receiver using a wireless microphone system. The sound system amplifies the signal from the receiver before sending it to the speakers. The technologies used in microphones are electret, MEMS and others that are used for automotive, commercial security and surveillance, consumer electronics, industrial, medical, noise monitoring and sensing applications. The microphones are used by studio and broadcasting, large venues and events, educational institutions, government and military, corporate and hospitality end-users. The global microphones market size is expected to grow from $2.40 billion in 2021 to $2.55 billion in 2022 at a compound annual growth rate (CAGR) of 6.3%.The growth in the market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The microphone market is expected to reach $3.13 billion in 2026 at a CAGR of 5.2%. Widespread adoption of smartphones globally contributing to the growth of the microphones market. The demand for mobiles is directly proportional to demand for microphones. Mobile penetration is rapidly growing day by day across the globe, it is estimated that more than 5 billion people have mobile phones and half of them are smartphones. Younger people are more likely to have smartphones, access to the internet and use social media to be digitally connected. According to a Pew Research Center survey conducted across 18 advanced economies revealed that, a median of 76% have smart phones compared with a median of 45% in emerging economies. In Japan 69% of men and 63% of women own smartphones. In 2019, 57% of women and 63% of men own smartphones. Therefore, adoption of mobile phones is expected to increase the microphones market’s growth. Technical difficulties hampering the adoption of wireless microphones are expected to limit the growth of the microphones market. Due to the obstructions and physical distance between transmitter and receiver wireless microphones are subjected to signal blockages. In large events, microphone reception fades drastically due to dead zones created by obstructions and physical distance. Although hand free microphones are popular and unobtrusive many people have a habit to turn their heads while talking causing the voice to drop significantly. Wireless microphones can operate in VHF, UHF, 2.4GHz and 6GHz bands. The obstructions and the signal blockages are some of the technical difficulties that limit the growth of the microphones market. In both developing and developed economies, devices such as Amazon Alexa and Google Home are gaining popularity. These devices are manufactured by extensive use of microphones, which are able to respond to human voices. A smart assistant can perform various tasks such as playing music, news with the help of software that is installed in these smart devices. The home users are interacting with the SPA technology, which is an emerging innovation that is changing the way. The growing demand for personal home assistance owing to increasing disposable incomes and standard of living are driving revenues in the global microphones market. In December 2019, Knowles Corporation, a market leader and a global provider of advanced micro-acoustic, audio processing, and precision device solutions, acquired microphone design assets from AMS AG for a deal amount of $58 million. The transaction includes intellectual property, rights to source ASIC wafers from multiple foundry partners, and the transfer of the ASIC design team, which will continue to be based in Switzerland. AMS AG designs and manufactures advanced sensor solutions and also delivers a broad range of technology solutions for consumer electronics and communication device manufacturers. Products in AMS AG include sensor ICs, interfaces and related software for consumer, communication, industrial, medical, and automotive markets. Major players in the microphones market are Knowles Corporation, Goertek, STMicroelectronics, BSE, NeoMEMS Technologies, Hosiden, InvenSense, Cirrus Logic, AAC Technologies, and Infineon Technologies. Asia Pacific was the largest region in the microphones market in 2021. North America was the second-largest region in themicrophones market. The regions covered in the microphones market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the microphones market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The global microphones market is segmented - 1) By Product Type: Wired Microphones, Wireless Microphones 2) By End-User: Studio and Broadcasting, Large Venues and Events, Educational Institutions, Government and Military, Corporate, Hospitality 3) By Application: Automotive, Commercial Security and Surveillance, Consumer Electronics, Industrial, Medical, Noise Monitoring and Sensing 4) By Technology: Electret, MEMS, Others

The cellular telephones market consists of sales of cellular telephone and related services by entities for text messaging, voice calling and video calling. Cellular telephones also have advanced computing abilities such as wireless internet, third-party applications and mobile payment, solutions for information management such as documents, emails, and contacts, inbuilt GPS applications. The main product types of cellular telephone are smartphone and feature phone. Smartphones are advanced cellular phones with more functions similar to computer such as touchscreen surface, internet access and operating system. The cellular telephone are used by various age-groups such as 18 years old, 18-45 years old, 45-60 years old, above 60 years old and it is distributed through OEM, retailer and e-commerce. The global cellular telephones market size is expected to grow from $351.65 billion in 2021 to $395.05 billion in 2022 at a compound annual growth rate (CAGR) of 12.3%. The growth in the market is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The cellular telephone market is expected to reach $607.82 billion in 2026 at a CAGR of 11.4%. Increase in disposable income is driving the cellular telephone market. Cellular telephones have now become a necessity in every household owing to advantages such as connectivity, productivity applications, entertainment and education and with increasing disposable income, individuals are increasingly buying smartphones. For instance, in 2019 the per capita net disposable income in India increased by 10% to INR 10,534 ($147.5). Moreover, companies are manufacturing cellular devices that are affordable to purchase. For instance, in October 2019, HTC announced plans to manufacture affordable smartphones that support 5G. Rise in disposable income coupled with affordability increased the purchasing power of the individuals and in turn propelled the market for cellular telephone. Uncertainty about government stabilities and policies affect imports of the raw materials required for manufacturing cellular telephone, creating a negative impact on the market. Uncertainties about government policies brought about by cancellation of trade agreements cause companies to decrease their import volumes to keep expenditures at the levels of previous years or to increase prices of finished products due to increased costs. For instance, the withdrawal of the USA from the Trans-Pacific Partnership (TPP) trade deal and the $250 billion tariffs on imported products from China by the US government affecting the consumers and households indirectly thereby, hindering the growth of the cellular telephone market. Companies in the cellular telephone market are introducing technological advancements in processors that give the best customer experience. The smartphones are incorporated with 7nm (nanometer) processors that increase the speed of the device and have improved power efficiency and some are expected to support 5G technology as well. For instance, in 2021, Samsung launched their Galaxy F62 smartphones with 7nm Exynos 9825 processors to provide fast performance and power efficiency to young Gen Z and millennial customers. Major players in the cellular telephones market are Samsung Electronics Co. Ltd., Apple, Huawei, LG Electronics, Lenovo, Xiaomi, OPPO, Vivo, Motorola Mobility Holdings Inc, TCL Corporation, Research In Motion Limited, Sony Mobile Communications Inc., ZTE Corporation, Nokia, HTC Corporation, Gionee, LeEco/Coolpad, Micromax Informatics Ltd., and Ericsson. Asia Pacific was the largest region in the cellular telephones market in 2021. Western Europe was the second largest region in the cellular telephone market. The regions covered in the cellular phones market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the cellular telephones market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The global cellular telephones market is segmented - 1) By Product Type: Smartphone, Feature Phone 2) By Age Group: Under 18 Years Old, 18-45 Years Old, 45-60 Years Old, Above 60 Years Old 3) By Distribution Channel: OEM, Retailer, E-Commerce

The cellular or mobile telephone services market consists of sales of cellular or mobile telephone services by entities (organizations, sole traders, and partnerships) that provide radio communication between mobile and land stations, or between mobile stations, which can be classified into three groups: voice, SMS, and MMS. Only goods and services traded between entities or sold to end consumers are included. The main types of cellular or mobile telephone services are basic communication and value-added. A basic communication services is retail telecommunications service that has a voice grade or equivalent transmission parameters and tone-dialing capability and provides with local exchange calling. The services provided includes 3G services, 4G services and 5G services and are used in manufacturing, energy and utilities, media and entertainment, IT and telecom, transportation and logistics and healthcare. The global cellular/mobile telephone services market size is expected to grow from $196.85 billion in 2021 to $211.48 billion in 2022 at a compound annual growth rate (CAGR) of 7.4%. The growth in the market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The cellular or mobile telephone services market is expected to reach $269.94 billion in 2026 at a CAGR of 6.5%. An increasing number of mobile subscribers is predicted to contribute to the growth of the cellular or mobile telephone services market over the forecast period. According to the Cisco Annual Internet Report, the number of mobile subscribers across the globe is expected to increase to 5.7 billion (71% of the population) by 2023. According to data released by the Telecom Regulatory Authority of India (TRAI) in October 2020, Reliance Jio became the first mobile service provider to cross the 40 crore customers in India with the addition of over 35 lakh subscribers in July 2020. Therefore, growing mobile phone subscribers are projected to increase the overall demand for cellular or mobile telephone services globally. During the forecast period, the high cost associated with value-added services is expected to limit the growth of the cellular or mobile telephone services market. For smartphone users keen on heavy streaming, mobile data does not always come cheap. The cost of a gigabyte of mobile data differs hugely between countries. For instance, UK-based price distinction website cable.co.uk released an extensive analysis of mobile data pricing across the globe in 2019, which focused on 6,313 data plans across 230 countries. As per the analysis, Zimbabwe is the most expensive country for data where a gigabyte averages $75.20. The average data cost is $12.02 in Canada and $12.38 in the USA. Furthermore, in Switzerland, the costs are more than $20. The mobile value-added services are some additional services offered to the customer by telecommunication operators at an additional charge, which are generally high and not affordable by common people subsequently affecting the revenues of cellular or mobile telephone services. The launch of the Fifth Generation (5G) networks is gaining popularity in the cellular or mobile telephone services market. The current fifth generation of mobile networks is a stimulant for the new industrial revolution because it offers much greater speed and bandwidth than previous networks along with low time for data travel or low latency. For instance, in February 2020, ETSI launched a new group for the fifth generation of Fixed Network (ETSI ISG F5G). The latest invention in cellular technology is Fifth-Generation (5G) networks, engineered to boost the speed of wireless networks. Using Fifth-Generation 5G networks, data is transmitted at the speed of 20 Gbps or more over wireless broadband connections exceeding speeds of other networks. 5G networks also provide a latency of 1 ms or lesser for uses that require real-time feedback. In January 2020, Samsung Group, a South Korea-based electronics company that sells mobile devices announced the acquisition of TeleWorld Solutions, Inc. for an undisclosed amount. With the acquisition of TeleWorld Solutions, Inc., Samsung is aiming to address end-to-end network support needs and accelerate 5G rollouts in the USA. TeleWorld Solutions, Inc. is a Virginia-based telecommunications provider of wireless networking and consulting services. Major players in the cellular or mobile telephone services market are AT&T Inc., Verizon, Deutsche Telekom, Vodafone, China Mobile Limited, Nippon Telegraph and Telephone Corporation, SoftBank Corp, IBM, Cisco, Alcatel-Lucent, Juniper Networks, Tata, Nokia, Alibaba Group Holdings Limited, Gemalto N.V., Google Inc. and KongZhong Corporation. The regions covered in the cellular or mobile telephone service market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the cellular or mobile telephone services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The global cellular or mobile telephone services market is segmented - 1) By Type: Basic Communication, Value-Added 2) By Service: 3G Services, 4G Services, 5G Services 3) By End-User: Manufacturing, Energy and Utilities, Media and Entertainment, IT and Telecom, Transportation and Logistics, Healthcare

The over the top (OTT) content streaming market consists of sales of over-the-top content streaming services and related products that provide streaming video through the internet. Examples of well-known OTT players include Apple TV, iTunes, Netflix, Roku, Hulu, Amazon among others. The main types of devices in OTT streaming are smartphones, smart TVs, laptops, desktops and tablets, gaming consoles, set-top boxes, and others. Smartphone refers to a handheld electronic device that will be providing a connection to a cellular network. The different revenue sources include AVOD, SVOD, TVOD, others and involve various user types such as commercial, personal. It is used in several sectors including E-commerce, media, and entertainment, education and training, IT and telecom, health and fitness, others. The global OTT streaming market is expected to grow from $129.67 billion in 2021 to $149.34 billion in 2022 at a compound annual growth rate (CAGR) of 15.2%. The growth is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $262.28 billion in 2026 at a CAGR of 15.1%. With the increasing change in customers’ social behavior, which is shifting from traditional subscriptions to broadcasting services and to over-the-top (OTT) on-demand video and music subscriptions every year, OTT streaming in the forecast period is expected to grow at a very fast pace. Various segments of the population have started using video streaming services instead of regular television for entertainment due to added benefits such as on-demand services and ease of access. Countries such as India and China are expected to see an exponential rise in the number of content streaming users in a video on streaming and pay-per-view services. In 2020, OTT content streaming service, Netflix, expects to close the year with 4.6 million paid customers. Thus, an increase in customer base is expected to boost the growth of the OTT streaming market during the forecast period. The threat from piracy and illegal streaming is a key factor hindering the growth of the OTT (Over-The-Top) streaming market. Streaming live TV channels leads to the OTT players’ bulk of traffic. They are also subject to privacy concerns in live streaming. OTT players are finding it increasingly difficult to monitor piracy and illegal streaming with the growth of broadband. The illegal sale of video content in 2019 cost the industry $9.1bn, with analysts predicting it would hit $12.5bn by 2024. Even though Digital Rights Management (DRM), allowing copyright owners to decide how and by whom their copyright can be accessed, has always been the go-to-choice for delivering content securely and preventing piracy, the fact remains that it is often not sufficient. Motivated attackers also find ways to get information published. Therefore, the threat from piracy and illegal streaming is expected to limit the growth of the OTT streaming market. Streaming on 4K televisions is a key trend in the OTT (Over-The-Top) streaming market. A 4K resolution is typically 3,840x 2,160 pixels and is also known as UHD or Ultra-High Definition. This is the highest level of high-definition video quality available to film, television, and sports viewers these days. Nowadays most of the latest TVs are 4K compliant. They are extremely costly but for under $1,000 (or even under $500) we can find a decent 4K TV. Major streaming services such as Netflix, Disney+, and Amazon Prime Video have included premium 4K and 4K content in their services. FuboTV launched its first live- TV to provide coverage in 4K with HDR. The only sports that take advantage of this improved visual quality were World Cup matches, but later the company added some NCAA football matches in 4K. In March 2019, The Walt Disney Company, a media, and entertainment conglomerate acquired 21st Century Fox for $71 billion and now owns Hotstar. Through this acquisition, Hotstar is now rebranded as Disney+Hotstar localizing Disney+ movies and shows by dubbing or adding subtitles in Indian languages. Hotstar is an over-the-top streaming service owned by Novi Digital Entertainment, a subsidiary of Star India. Major players in the OTT streaming market are Facebook, Netflix, Amazon, Microsoft, Google, Apple, Hulu, Tencent, Rakuten, and YouTube. Asia Pacific was the largest reegion in the OTT market in 2021. The Middle East is expected to be the fastest growing region in the forecast period. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the OTT streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The global OTT Streaming market is segmented - 1) By Device Type: Smartphones, Smart TVs, Laptops, Desktops and Tablets, Gaming Consoles, Set-Top Box, Others 2) By Revenue Source: AVOD, SVOD, TVOD, Others 3) By User Type: Commercial, Personal 4) By End-User: E-commerce, Media and Entertainment, Education and Training, IT and Telecom, Health and Fitness, Others

The video game software market consists of sales of video game software by entities (organizations, sole traders and partnerships) that produce video game software, including businesses that are involved in design, documentation, installation and support services, producing and distributing video games. This also includes companies that are solely involved in designing and developing or in publishing only. The main types of video game software are browser games, PC games, smart phone/tablet games and console games. A browser game is a computer game played online using a web browser over the internet. The various genre includes action, adventure, role playing, simulation, strategy, sports and others and are played by male and female end users. The global video game software market size is expected to grow from $197.54 billion in 2021 to $226.97 billion in 2022 at a compound annual growth rate (CAGR) of 14.9%. The growth in the market is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The video game software market is expected to reach $380.06 billion in 2026 at a CAGR of 13.8%. The video game software market is mainly driven by rapid growth in emerging markets in the forecasted period. The International Monetary Fund (IMF)stated that the global GDP growth was 3.3% in 2020 and 3.4% in 2021. Recovering commodity prices, after a significant decline in the historic period is further expected to aid the market growth. Developed economies are also expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. Stable economic growth is expected to increase investments in the end user markets, thereby driving the market during forecast period. Games as a Service is a software delivery method where a vendor generally hosts a gaming application in a remote server and customers can access it through the internet, also known as cloud gaming. Many game developers are providing their content through a subscription-based model, and are allowing customers to purchase additional content or features through micro transactions. This includes new in-game items, weapons, clothing, or other gear for the player's character along with in-game currency and rewards. This business-model provides a continuous revenue stream for the gaming companies instead of limiting the revenues to one-time purchases. Major companies providing games as a service include Activision and Blizzard Entertainment. In June 2019, Immortals gaming club, a USA-based company specialized in providing esports platform through the development of software such as video game software, acquired Infinite esports & entertainment for over $100 million. The acquisition is expected to help Immortals gaming club to become a part of franchised esports leagues and to become the world's largest esports organizations, boosting elite brands such as Immortals, OpTic, MIBR and LA Valiant. Infinite esports & entertainment is a USA-based esports and entertainment holdings company that specializes in electronic sports, online media and multi-gaming. Major companies in the video game software market include Microsoft, Tencent Holdings Co Ltd, Nintendo Co ltd, Sony Corp, Netease Inc., Electronic Arts, Google, Financière de l'Odet, Take-Two Interactive and Bandai Namco Holdings Inc. Asia Pacific was the largest region in the global video game software market in 2021. North America was the second largest region in the video game software market. The regions covered in the video game market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the video gaming software market report are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela and Vietnam. The global video game software market is segmented - 1) By Type: PC Games, Browser Games, Smart Phone/Tablet Games, Console Games 2) By Genre: Action, Adventure, Role Playing, Simulation, Strategy, Sports, Others 3) By End-User Sex: Male, Female Subsegments Covered: Online Microtransaction, Digital PC Games, Physical PC Games