Global Smart Phone/Tablet Games Market

Video Game Software Market Definition

The video game software market consists of sales of video game software and related services by entities (organizations, sole traders and partnerships) that produce video game software, including businesses that are involved in design, documentation, installation and support services, production, and distribution of video games. Companies in this industry undertake operations such as the design, development, publication, distribution, and monetization of video game software on various platforms including PC, browser, smart phone, tablet, and console. A video game is a computerized game that can be played on devices such as personal computers (PCs), mobile phones or gaming consoles. Video games are generally categorized into computer games (PC games), browser games, mobile games and console games.

The smartphone/tablet games market consists of sales of video games played on smartphones/tablets. The revenue for these companies is generated from the in-app-purchases, in-game advertisements (such as google AdSense, Ad-Mob, Media.net), sponsorships, and sales of merchandise. The market is segmented into various gaming genres such as shooting, action, sports, role-playing, adventure, racing, fighting, strategy, and others. The smartphone/tablet games market covered in the report is segmented by game type into shooter, action, sports games, role-playing, adventure, racing, fighting, strategy, others; by application: iOS user, android user; by device into smartphone, tablet. The global smart phone/tablet games market is expected to grow from $64.28 billion in 2020 to $68.34 billion in 2021 at a compound annual growth rate (CAGR) of 6.3%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The smartphone/tablet games market is expected to reach $116.72 billion in 2025 at a CAGR of 14%. Due to an increased emergence of affordable gaming smartphone/tablets in the market, the smartphones/tablet gaming industry is rapidly increasing. The new affordable gaming mobile/tablet devices are better than the previous generation devices in terms of cost and performance that makes the games run in better FRP (Frames per Second) providing an enhanced gaming experience. For example, many Chinese smartphones have entered into the market under $500 range which is offering technologically advanced gaming experience like Xiomi Mi 8 Pro ($469), Xiomi Mi 8 ($389), Xiomi Pocophone F1 ($319), Honor 9 ($320) and others. The major roadblock to this booming industry is the illegal downloads and pirated versions of the games, thereby causing serious concerns for the original developers of the game. The revenue loss is significantly high due to illegal downloads, as people never pay the original developers of the game. For example, Subway Surfers, one of the most popular games may have lost close to $91 million due to pirated versions. Augmented Reality (AG) and Virtual Reality (VR) are the two new technologies that are positively impacting the smartphone/tablet games market. Both technologies offer exciting gaming experiences to users. Augmented reality gaming combines visual and audio content with the user's current environment in real time, thereby making them enjoy the unique gaming experience. Whereas Virtual reality games apply a three-dimensional (3D) artificial environment to the computer games. These two technologies have been appreciated by the gaming community, proven by the rise in AR and VR based games downloads. For example, Pokemon Go, an AR game has been downloaded more than 800 million times, making it the most downloaded game. Niantic Labs, developer of the Pokemon Go game announced their intention to create an augmented reality map of public spaces using the help of players and startup Escher Reality. The company has also raised $225 million in the funding round and is now focused on developing more AR based games. Due to the rising concerns from parents about their children being exposed to inappropriate content on video and games, regulatory bodies in the UK have come up with age restriction policies. Pan European Game Information (PEGI) is a statutory European video game content rating system in Europe. The gaming industry is bound to comply with new European privacy rules such as the General Data Protection Regulation (GDPR). This regulation would allow the users to gain more knowledge on the type of information collected while playing online, or while purchasing products and services. China’s gaming industry is now being regulated by the Central Propaganda Department. The department has curbed the entry of new foreign gaming publishers into China. It can now only be done through prior permission. In July 2018, Niantic has completed the acquisition of LA-based game studio, Seismic Games, for an undisclosed amount. This acquisition would help Niantic in a transition to build all-new Augmented Reality (AR) games with real-world experiences. Seismic Games is involved in developing social games. It created the famous game RPG Marvel: Strikeforce. The company was established in 2011 and is headquartered in Los Angeles, California. Major players in the smartphone/tablet games market are Tencent Hold, Sony, Electronic Arts, Nintendo and Netmarble. The regions covered in the smartphone/tablet games market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the smartphone/tablet games market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The global smart phone/tablet games market is segmented - 1) By Game Type: Shooter, Action, Sports Games, Role-Playing, Adventure, Racing, Fighting, Strategy, Others 2) By Application: iOS User, Android User 3) By Device: Smartphone, Tablet

The cellular telephones market consists of sales of cellular telephone and related services for text messaging, voice calling and video calling. Cellular telephones also have advanced computing abilities such as wireless internet, third-party applications and mobile payment, solutions for information management such as documents, emails, and contacts, inbuilt GPS applications.

The cellular or mobile telephone services market consists of sales of cellular or mobile telephone services by entities (organizations, sole traders, and partnerships) that provide radio communication between mobile and land stations, or between mobile stations, which can be classified into three groups: voice, SMS, and MMS. Only goods and services traded between entities or sold to end consumers are included. The global cellular/mobile telephone services market is expected to grow from $187.01 billion in 2020 to $192.74 billion in 2021 at a compound annual growth rate (CAGR) of 3.1%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $250.46 billion in 2025 at a CAGR of 6.8%. The cellular or mobile telephone services market covered in this report is segmented by type into basic communication, value-added, by service into 3G services, 4G services, 5G services, by end-user into manufacturing, energy and utilities, media and entertainment, IT and telecom, transportation and logistics, healthcare. An increasing number of mobile subscribers is predicted to contribute to the growth of the cellular or mobile telephone services market over the forecast period. According to the Cisco Annual Internet Report, the number of mobile subscribers across the globe is expected to increase from 5.1 billion (66% of the population) in 2018 to 5.7 billion (71% of the population) by 2023. According to data released by the Telecom Regulatory Authority of India (TRAI) in October 2020, Reliance Jio became the first mobile service provider to cross the 40 crore customers in India with the addition of over 35 lakh subscribers in July 2020. Therefore, growing mobile phone subscribers are projected to increase the overall demand for cellular or mobile telephone services globally. During the forecast period, the high cost associated with value-added services is expected to limit the growth of the cellular or mobile telephone services market. For smartphone users keen on heavy streaming, mobile data does not always come cheap. The cost of a gigabyte of mobile data differs hugely between countries. For instance, UK-based price distinction website cable.co.uk released an extensive analysis of mobile data pricing across the globe in 2019 which focused on 6,313 data plans across 230 countries. As per the analysis, Zimbabwe is the most expensive country for data where a gigabyte averages $75.20. The average data cost is $12.02 in Canada and $12.38 in the USA. Furthermore, in Switzerland, the costs are more than $20. The mobile value-added services are some additional services offered to the customer by telecommunication operators at an additional charge, which are generally high and not affordable by common people subsequently affecting the revenues of cellular or mobile telephone services. The launch of the Fifth Generation (5G) networks is gaining popularity in the cellular or mobile telephone services market. The current fifth generation of mobile networks (5G) is a stimulant for the new industrial revolution because it offers much greater speed and bandwidth than previous networks along with low time for data travel or low latency. For instance, in February 2020, ETSI launched a new group for the fifth generation of Fixed Network (ETSI ISG F5G). The latest invention in cellular technology is Fifth-Generation (5G) networks, engineered to boost the speed of wireless networks. Using Fifth-Generation 5G networks, data is transmitted at the speed of 20 Gbps or more over wireless broadband connections exceeding speeds of other networks. 5G networks also provide a latency of 1 ms or lesser for uses that require real-time feedback. In January 2020, Samsung Group, a South Korea-based electronics company that sells mobile devices announced the acquisition of TeleWorld Solutions, Inc. for an undisclosed amount. With the acquisition of TeleWorld Solutions, Inc., Samsung is aiming to address end-to-end network support needs and accelerate 5G rollouts in the USA. TeleWorld Solutions, Inc. is a Virginia-based telecommunications provider of wireless networking and consulting services. The major players covered in the global cellular or mobile telephone services market are AT&T Inc., Verizon, Deutsche Telekom, Vodafone, China Mobile Limited, Nippon Telegraph and Telephone Corporation, SoftBank Corp, IBM, Cisco, Alcatel-Lucent, Juniper Networks, Tata, Nokia, Alibaba Group Holdings Limited, Gemalto N.V., Google Inc., KongZhong Corporation. The countries covered in the global cellular or mobile telephone services market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global cellular or mobile telephone services market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global cellular or mobile telephone services market is segmented - 1) By Type: Basic Communication, Value-Added 2) By Service: 3G Services, 4G Services, 5G Services 3) By End User: Manufacturing, Energy And Utilities, Media And Entertainment, IT And Telecom, Transportation And Logistics, Healthcare

The over the top content (OTT) streaming market consists of sales of over-the-top content (OTT) streaming services and related products that provides streaming video through internet. Examples of well-known OTT players include Apple TV, iTunes, Netflix, Roku, Hulu, Amazon among others. The global OTT streaming market is expected grow from $121.11 billion in 2020 to $141.17 billion in 2021 at a compound annual growth rate (CAGR) of 16.6%. The growth is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $257.37 billion in 2025 at a CAGR of 16%. The OTT streaming market covered in this market is segmented by device type into smartphones; smart TV's; laptops, desktops and tablets; gaming consoles; set-top box; others and by revenue source into AVOD; SVOD; TVOD; others. The increasing change in customers' social behavior, which is shifting from traditional subscriptions to broadcasting services and to over-the-top (OTT) on-demand video and music subscriptions every year, the OTT streaming in the forecast period is expected to grow at a very fast pace. Various segments of the population have started using video streaming services instead of regular television for entertainment due to added benefits such as on-demand services and ease of access. Countries such as India and China are expected to see an exponential rise in the number of content streaming users in video on streaming and pay per view services. In 2020, OTT content streaming service, Netflix, expects to close the year with 4.6 million paid customers. Thus, increase in customer base expected to boost the growth of the OTT streaming market during the forecast period. The threat from piracy and illegal streaming is a key factor hindering the growth of the OTT (Over-The-Top) streaming market. Streaming live TV channels leads to the OTT players' bulk of traffic. They are also subject to privacy concerns in live streaming. OTT players are finding it increasingly difficult to monitor piracy and illegal streaming with the growth of broadband. The illegal sale of video content in 2019 cost the industry $9.1bn, with analysts predicting it would hit $12.5bn by 2024. Even though Digital Rights Management (DRM), allowing copyright owners to decide how and by whom their copyright can be accessed, has always been the go-to-choice for delivering content securely and preventing piracy, the fact remains that it is often not sufficient. Motivated attackers also find ways to get information published. Therefore, the threat from piracy and illegal streaming is expected to limit the growth of the OTT streaming market. The streaming on 4K televisions is a key trend in the OTT (Over-The-Top) streaming market. A 4K resolution is typically 3,840x 2,160 pixels and is also known as UHD or Ultra-High Definition. This is the highest level of high-definition video quality available to film, television and sports viewers these days. Nowadays most of the latest TVs are 4 K compliant. They are extremely costly but for under $1,000 (or even under $500) we can find a decent 4 K tv. Major streaming services such as Netflix, Disney+ and Amazon Prime Video have included premium 4 K and 4 K content in their services. FuboTV launched first live- TV to provide coverage in 4 K with HDR. The only sports that take advantage of this improved visual quality were World Cup matches, but later the company added some NCAA football matches in 4 K. In March 2019, The Walt Disney Company, a media and entertainment conglomerate acquired 21st Century Fox for $71 billion and now owns Hotstar. Through this acquisition, Hotstar is now rebranded as Disney+Hotstar localizing Disney+ movies and shows by dubbing or adding subtitles in Indian languages. Hotstar is an over-the-top streaming service owned by Novi Digital Entertainment, a subsidiary of Star India. The major players covered in the global OTT streaming market are Facebook, Netflix, Amazon, Microsoft, Google, Apple, Hulu, Tencent, Rakuten, YouTube, Roku, IndieFlix, Vudu, Kakao, Line, Home Box Office, HBO, Telestra, Alphabet Inc., The Walt Disney Co. The countries covered in the global OTT streaming market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The regions covered in the global OTT streaming market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global OTT streaming market is segmented - 1) By Device Type: Smartphones, Smart TVs, Laptops, Desktops and Tablets, Gaming Consoles, Set-Top Box, Others 2) Revenue Source: AVOD, SVOD, TVOD, Others 3) By User Type: Commercial, Personal 4) By End User: E-commerce, Media And Entertainment, Education And Training, IT And Telecom, Health And Fitness, Others

The microphones market consists of sales of microphones and related services that are used in various applications such as in hearing aids, radios, large venues & events, educational institutions, government and military, and hospitality. A microphone is a type of transducer that converts acoustical energy from one form to another. The global microphones market is expected to grow from $1.87 billion in 2020 to $2.21 billion in 2021 at a compound annual growth rate (CAGR) of 18.2%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $2.41 billion in 2025 at a CAGR of 2%. The microphones market covered in this report is segmented by product type into wired microphones, wireless microphones. Widespread adoption of smartphones globally contributing to the growth of the microphones market. The demand for mobiles is directly proportional to demand for microphones. Mobile penetration is rapidly growing day by day across the globe, it is estimated that more than 5 billion people have mobile phones and half of them are smartphones. Younger people are more likely to have smartphones, access to the internet and use social media to be digitally connected. According to a Pew Research Center survey conducted across 18 advanced economies revealed that, a median of 76% have smart phones compared with a median of 45% in emerging economies. In Japan 69% of men and 63% of women own smartphones. In 2019, 57% of women and 63% of men own smartphones. Therefore, adoption of mobile phones is expected to increase the microphones market’s growth. Technical difficulties hampering the adoption of wireless microphones are expected to limit the growth of the microphones market. Due to the obstructions and physical distance between transmitter and receiver wireless microphones are subjected to signal blockages. In large events, microphone reception fades drastically due to dead zones created by obstructions and physical distance. Although hand free microphones are popular and unobtrusive many people have a habit to turn their heads while talking causing the voice to drop significantly. Wireless microphones can operate in VHF, UHF, 2.4GHz and 6GHz bands. The obstructions and the signal blockages are some of the technical difficulties that limit the growth of the microphones market. In both developing and developed economies, devices such as Amazon Alexa and Google Home are gaining popularity. These devices are manufactured by extensive use of microphones, which are able to respond to human voices. A smart assistant can perform various tasks such as playing music, news with the help of software that is installed in these smart devices. The home users are interacting with the SPA technology, which is an emerging innovation that is changing the way. The growing demand for personal home assistance owing to increasing disposable incomes and standard of living are driving revenues in the global microphones market. In December 2019, Knowles Corporation, a market leader and a global provider of advanced micro-acoustic, audio processing, and precision device solutions, acquired microphone design assets from AMS AG for a deal amount of $58 million. The transaction includes intellectual property, rights to source ASIC wafers from multiple foundry partners, and the transfer of the ASIC design team, which will continue to be based in Switzerland. AMS AG designs and manufactures advanced sensor solutions and also delivers a broad range of technology solutions for consumer electronics and communication device manufacturers. Products in AMS AG include sensor ICs, interfaces and related software for consumer, communication, industrial, medical, and automotive markets. The major players covered in the global microphones market are Knowles Corporation, Goertek, STMicroelectronics, BSE, NeoMEMS Technologies, Hosiden, InvenSense, Cirrus Logic, AAC Technologies, Infineon Technologies, OMRON, New Japan Radio, Bosch Sensortec, MEMSensing, Robert Bosch GmbH, Analog Devices Inc, Analog Devices Inc, Audio-Technica, HARMAN International (SAMSUNG), MUSIC Group (MUSIC Tribe), Sennheiser Electronic, SHURE, Sony, Yamaha, Mouser Electronics, Akustica Inc., Shandong Gettop Acoustic, Vesper Technologies, TDK Corporation’s InvenSense, CUI Inc. The countries covered in the global microphones market are Brazil, China, France, Germany, India, Indonesia, Japan, South Korea, Russia, UK, USA, Australia. The regions covered in the global microphones market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The global microphones market is segmented - 1) By Product Type: Wired Microphones, Wireless Microphones 2) By End-User: Studio & Broadcasting, Large Venues and Events, Educational Institutions, Government and Military, Corporate, Hospitality 3) By Application: Automotive, Commercial Security & Surveillance, Consumer Electronics, Industrial, Medical, Noise Monitoring & Sensing 4) By Technology: Electret, MEMS, Others

The video game software market consists of sales of video game software by entities (organizations, sole traders and partnerships) that produce video game software, including businesses that are involved in design, documentation, installation and support services, producing and distributing video games. This also includes companies that are solely involved in designing and developing or in publishing only. The video game software market is segmented into browser games; PC games; smart phone/tablet games and console games. The global video game software market is expected to grow from $168.78 billion in 2020 to $177.17 billion in 2021 at a compound annual growth rate (CAGR) of 5%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $277.95 billion in 2025 at a CAGR of 12%. Asia Pacific was the largest region in the global video game software market, accounting for 51% of the market in 2020. North America was the second largest region accounting for 23% of the global market. Africa was the smallest region in the global video game software market. The video game software market was mainly driven by rapid growth in emerging markets in the forecasted period. The International Monetary Fund (IMF) predicts that the global GDP growth will be 3.3% in 2020 and 3.4% in 2021. Recovering commodity prices, after a significant decline in the historic period is further expected to aid the market growth. Developed economies are also expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. Stable economic growth is expected to increase investments in the end user markets, thereby driving the market during forecast period. Games as a service is a software delivery method where a vendor generally hosts a gaming application in a remote server and customers can access it through the internet, also known as cloud gaming. Many game developers are providing their content through a subscription-based model, and are allowing customers to purchase additional content or features through micro transactions. This includes new in-game items, weapons, clothing, or other gear for the player`s character along with in-game currency and rewards. This business-model provides a continuous revenue stream for the gaming companies instead of limiting the revenues to one-time purchases. Major companies providing games as a service include Activision and Blizzard Entertainment. The countries covered in the global video game software market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam. The regions covered in the global video game software market are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The major players covered in the global video game software market are Sony, Activision Blizzard, Microsoft, EA, Nintendo. The global video game software market is segmented - 1) By Type: PC Games, Browser Games, Smart Phone/Tablet Games, Console Games 2) By Genre: Action, Adventure, Role Playing, Simulation, Strategy, Sports, Others Subsegments Covered: Online Microtransaction, Digital PC Games, Physical PC Games