Sweet Potatoes Market Report 2026

Sweet Potatoes Market Overview

• Sweet Potatoes market size has reached to $51.74 billion in 2025 • Expected to grow to $59.97 billion in 2030 at a compound annual growth rate (CAGR) of 3% • Growth Driver: The Shift Towards Plant-Based Diets Is Driving The Market Due To Rising Health And Sustainability Awareness • Market Trend: Innovative Sweet Potato Varieties Advancing Nutrition And Sustainable Food Security • Asia-Pacific was the largest region in 2025.

What Is Covered Under Sweet Potatoes Market?

Sweet potatoes are nutrient-dense root vegetables that come in a variety of colors. Sweet potatoes offer several health benefits including improving insulin sensitivity in diabetes, maintaining healthful blood pressure levels, reducing risk of cancer, improving digestion power and protecting eye health. The main forms of sweet potatoes are whole products, processed sweet potatoes, paste or purees, and flour. Whole sweet potatoes are potatoes in whole form and can be consumed whole after baking, steaming, or frying. Sweet potatoes are steamed whole or even cooked whole after cleaning and peeling as a part of a diet. The types included are fresh, frozen, dried, and other types, that are packed in bags, pouches, boxes, trays, and others. The nature of this product is conventional and organic, which are used in households, food service sector, food and beverages industry, and others.

What Is The Sweet Potatoes Market Growth Forecast?

The sweet potatoes market size is expected to see steady growth in the next few years. It will grow to $59.97 billion in 2030 at a compound annual growth rate (CAGR) of 3.0%. The growth in the forecast period can be attributed to rising demand for functional foods, expansion of gluten-free product lines, increasing organic farming adoption, growth in processed food industry, rising investment in value-added sweet potato products. Major trends in the forecast period include rising demand for nutrient-dense functional foods, expansion of processed sweet potato products, growing preference for gluten-free alternatives, increasing adoption of organic sweet potatoes, rising popularity of ready-to-eat and convenience foods.

Global Sweet Potatoes Market Segmentation

1) By Form: Whole Fruit, Processed Sweet Potatoes, Paste/Purees, Flour 2) By Type: Fresh, Frozen, Dried And Other Types 3) By Nature: Conventional And Organic 4) By Packaging Type: Bag, Pouches, Tray, Box And Other Packaging Types 5) By End Users: Household, Food And Beverages Industry, Food Service Provider And Other End Users Subsegments: 1) By Whole Fruit: Fresh Sweet Potatoes, Organic Sweet Potatoes 2) By Processed Sweet Potatoes: Canned Sweet Potatoes, Frozen Sweet Potatoes, Dehydrated Sweet Potatoes 3) By Paste/Purees: Sweet Potato Puree, Sweet Potato Paste 4) By Flour: Sweet Potato Flour, Gluten-Free Sweet Potato Flour

What Is Driver Of The Sweet Potatoes Market?

The shift towards plant-based diets is expected to drive the sweet potato market in the forecast period. A plant-based diet is a dietary pattern that emphasizes the consumption of foods derived primarily from plants, including fruits, vegetables, whole grains, legumes, nuts, and seeds, while minimizing or excluding animal-derived products. The key factor driving the shift towards plant-based diets is the growing consumer awareness of the health and environmental benefits associated with plant-focused eating, as individuals increasingly recognize that such diets support long-term well-being and sustainability by reducing reliance on resource-intensive animal agriculture. Sweet potato serves as a nutrient-rich, versatile, and naturally sustainable food source that aligns with plant-based principles by offering essential vitamins, minerals, and dietary fiber while supporting diversified and health-conscious eating habits. For instance, in January 2024, according to Emirates, a UAE-based airline, in 2023, Emirates served more than 450,000 vegan meals, up from 280,000 in 2022, marking a 60% increase. Therefore, the increased plant-based diet trends are driving growth in the sweet potato market.

Key Players In The Global Sweet Potatoes Market

Major companies operating in the sweet potatoes market are Black Gold Farms, Scott Farms Inc, Ham Farms, Topashaw Farms, Vick Family Farms, A.V. Thomas Produce Inc, Nash Produce LLC, Edmondson Farms, Jackson Farming Company, Sharp Farms Inc, China Star Food Group, The Sweet Potatoes Spirit Company, Sacoma Sweet Potatoes, Mano Food, Birds Eye Ltd, Jones Family Farms, Vapza, Intertropical Exotics, Marami Food Industries Co, Langplaas Boerdery, Orange Fleshed Sweet Potatoes, Kgarose Kgaros (Pty) Ltd

Global Sweet Potatoes Market Trends and Insights

Major companies operating in the sweet potato market are focusing on developing innovative products such as biofortified sweet potato varieties to enhance nutritional security and support sustainable food systems. A biofortified sweet potato variety is a nutritionally enhanced tuber crop developed through selective breeding to increase its content of essential micronutrients, thereby improving its dietary value and health benefits. For instance, in March 2025, the ICAR-Central Tuber Crops Research Institute (ICAR-CTCRI), an India-based agricultural research organization, launched the biofortified sweet potato variety SP-95/4. This orange-fleshed, pink-skinned tuber is rich in beta-carotene, making it effective in addressing vitamin A deficiency prevalent in several regions. The variety demonstrated high yield potential and suitability for commercial processing, offering both nutritional and economic benefits to farming communities.

What Are Latest Mergers And Acquisitions In The Sweet Potatoes Market? Merger Enhances Sweet Potato Market Reach, Production Capacity, And Supply Efficiency

In May 2024, A.V. Thomas Produce, Inc., a United States-based supplier of fresh conventional and certified organic sweet potatoes, merged with Yagi Brothers Produce, Inc. for an undisclosed amount. With this merger, A.V. Thomas Produce aims to strengthen its market position, expand production capacity, and enhance year-round product availability across North America. Yagi Brothers Produce, Inc. is a US-based grower, packer, and shipper of fresh organic and conventional sweet potatoes serving both wholesale and retail markets.

Regional Outlook

Asia-Pacific was the largest region in the sweet potatoes market in 2025. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain

What Defines the Sweet Potatoes Market?

The sweet potatoes market consists of sales of beauregard, covington and red garnet. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Sweet Potatoes Market Report 2026?

The sweet potatoes market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the sweet potatoes industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.