Voice Commerce Market Definition And Segments
Voice commerce, also known as v-commerce, refers to the process of purchasing goods and services using voice commands or virtual assistants, typically through devices equipped with voice recognition technology or connected devices. It allows consumers to browse products, add items to their shopping cart, and complete transactions entirely through spoken commands without the need for traditional visual interfaces such as screens or keyboards.
The main types of voice commerce are smart speakers, voice assistants, and virtual digital assistants. A smart speaker refers to a wireless electronic device that functions as a standalone device, incorporating a built-in digital assistant controlled through voice commands via a built-in microphone. These are used in various applications such as personal care, electronics, household appliances, groceries, arts and crafts, and others, and also by end-users such as the travel industry, hospitality industry, entertainment industry, and others.
The voice commerce market covered in this report is segmented –
1) By Type: Smart Speaker, Voice Assistant, Virtual Digital Assistant
2) By Application: Personal Care, Electronics, Household Appliances, Groceries, Arts Crafts, Other Applications
3) By End-User: Travel Industry, Hospitality Industry, Entertainment Industry, Other End-Users
The voice commerce market size has grown exponentially in recent years. It will grow from $90.54 billion in 2023 to $116.83 billion in 2024 at a compound annual growth rate (CAGR) of 29.0%. The growth in the historic period can be attributed to increased popularity of online shopping, change in consumer search and shopping habits, increased penetration of online businesses, proliferation of social media and smartphones, increased demand for contactless shopping.
The voice commerce market size is expected to see exponential growth in the next few years. It will grow to $326.69 billion in 2028 at a compound annual growth rate (CAGR) of 29.3%. The growth in the forecast period can be attributed to increasing adoption of voice assistants and voice-enabled devices, growing focus on enhancing customer engagement, growth of the authentication market, increasing in voice-based searches, increasing applications in retail, banking, connected devices, smart homes, healthcare, and automobile sectors. Major trends in the forecast period include integration of e-commerce platforms with voice technologies, use of innovative technologies like artificial intelligence, developments in natural language processing technology, demand for connected devices, automation of shopping operations through voice assistants.
The Rising Demand For E-Commerce A Catalyst For Voice Commerce Growth
The increasing demand for e-commerce is expected to propel the growth of the voice commerce market going forward. E-commerce, short for electronic commerce, refers to the buying and selling goods and services over the internet. The rising demand for e-commerce is due to secure and convenient online payment options, home delivery options, personalization, and customer experience. Voice commerce provides a more seamless, efficient, and personalized shopping experience, ultimately driving customer satisfaction and loyalty. This also allows users to browse and purchase products without using their hands, making shopping easier. For instance, in November 2023, according to the International Trade Administration, a US-based government agency, e-commerce sales in Canada are estimated to increase from around $2.34 billion in March 2022 to $40.3 billion in 2025. Therefore, the increasing demand for e-commerce drives the voice commerce market.
Major companies operating in the voice commerce market are Amazon.com Inc., Apple inc., Alphabet Inc., Google LLC, Samsung Electronics Co., Alibaba Group Holding Ltd., Sony Corp., Salesforce Inc., Baidu Inc., Adobe Inc., Twilio Inc., Vizio Inc., Sonos Inc., BigCommerce Pty. Ltd., Algolia Inc., Agora.io, iAdvize Inc., SoundHound Inc., Ferns N Petals Pvt. Ltd., Edrone Ltd., Humanize LLC, Yoshai Ltd., Voicify LLC, Jetson AI Inc.
Innovative Voice Commerce Solutions Enhancing User Experience And Streamlining Shopping With AI-Powered Assistants
Major companies operating in the voice commerce market are focused on developing innovative products, such as AI-powered voice assistants, to enhance user experience and streamline shopping processes. An AI-powered voice assistant is a software application that utilizes artificial intelligence (AI) technologies, such as natural language processing (NLP) and machine learning, to understand and respond to user voice commands and queries. For instance, Haptik, an India-based software company, launched Buzzo, an AI-powered voice assistant designed to improve the digital shopping experience for e-commerce websites and apps. The voice assistant uses Haptik's cutting-edge natural language understanding (NLU) combined with product metadata such as filters, reviews, pricing, and tags to understand a user's requirements in colloquial language and provide personalized recommendations similar to an in-store sales agent
Microsoft's Strategic Acquisition Of Nuance Advancing Voice, AI, And Cloud Solutions Across Key Industries
In March 2022, Microsoft Corporation, a US-based technology company, acquired Nuance Communications Inc for $19.7 billion. The acquisition allows Microsoft to leverage Nuance's technology to create new solutions that combine voice, artificial intelligence, and cloud technologies for various sectors, including healthcare, retail, telecommunications, and financial services. Nuance Communications Inc. is a US-based company that offers voice platforms for commerce.
North America was the largest region in the voice commerce market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the voice commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the voice commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The voice commerce market consists of revenues earned by entities by providing services such as voice shopping, reordering services, and subscription management. The market value includes the value of related goods sold by the service provider or included within the service offering. The voice commerce also includes sales of smart home devices, voice-enabled wearables, and in-car voice assistants. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The voice commerce market research report is one of a series of new reports from The Business Research Company that provides voice commerce market statistics, including voice commerce industry global market size, regional shares, competitors with a voice commerce market share, detailed voice commerce market segments, market trends, and opportunities, and any further data you may need to thrive in the voice commerce industry. This voice commerce research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.