Global Media Buying Agencies And Representative Firms Market Trends And Strategies Of Major Players In The Media Buying Agencies And Representative Firms Market 2020

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The global media buying agencies and representative firms market is expected to decline from $60.36 billion in 2019 to $59.76 billion in 2020 at a compound annual growth rate (CAGR) of -0.98%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The market is then expected to recover and reach $70.27 billion in 2023 at a CAGR of 5.55%. An increasing number of political events, sports events, festivals, and high budget movies is anticipated to contribute to the demand for media buying agencies and representative firms’ market.

The media buying agencies and representative firms market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that purchase advertising time or space from media outlets and resell it to advertising agencies or individual companies directly, and independent representatives that sell media time or space for media owners. Only goods and services traded between entities or sold to end consumers are included.

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The Global Media Buying Agencies And Representative Firms Market is further segmented based on services, mode, application and geography.
By Services: Media Buying Service, Media Planning Service, Media Representative Firms, Other Services.
By Mode: Offline, Online.
By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT and Telecom, Healthcare, Media and Entertainment.
By Geography: The global media buying agencies and representative firms’ market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
Among these regions, the North American media buying agencies and representative firm market was the largest region in the global media buying agencies and representative firms market in 2019.

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Trends In The Media Buying Agencies And Representative Firms Market
Media buyers using Artificial Intelligence (AI) for media optimization is a trend gaining significant popularity in the media buying agencies and representative firms market. AI is changing the way advertising operations are run. Salesforce reports that 60% of marketing leaders believe in AI and feel it would help them run more effective programmatic campaigns. Around 4 out of 10 advertisers use AI for media spend optimization and better audience segmentation. It was also found that companies use their AI capacities for streamlining their sales process and productivity.
Media Buying Agencies And Representative Firms Global Market Report 2020 is one of a series of new reports from The Business Research Company that provides media buying agencies and representative firms market overviews, analyzes and forecasts market size and growth for the global media buying agencies and representative firms market, media buying agencies and representative firms market share, media buying agencies and representative firms market players, media buying agencies and representative firms market segments and geographies, media buying agencies and representative firms market’s leading competitors’ revenues, profiles and market shares. The media buying agencies and representative firms market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.