Global Print Advertising Distribution Market Report 2020 - Opportunities And Strategies, Market Forecast And Trends
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The global print advertising distribution market is expected to decline from $15.4 billion in 2019 to $14.4 billion in 2020 at a compound annual growth rate (CAGR) of -6.5%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The entire supply chain has been disrupted, impacting the market negatively. The market is then expected to reach $14.25 billion in 2023 at a CAGR of -0.35%. Internet access, digital advertising, and social media are playing as huge contributors to the decline in print advertising distribution. An increase in consumer base is expected to drive the demand for the print advertising distribution market.
The print advertising distribution market consists of revenue generated from providing services by entities (organizations, sole traders and partnerships) that are involved in the distribution and delivery of advertisement materials such as sample products, circulars, brochures, and coupons among others through door-to-door promotion, placing flyers, and handing the samples in retail stores. Only goods and services traded between entities or sold to end consumers are included.
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The Global Print Advertising Distribution Market is further segmented based on type, service, industry and geography.
By Type: Newspapers, Magazines, Posters and Banners, Others (Brochures, guides, business cards, pamphlets).
By Service: Advertising Material Direct Distribution Services, Circular Direct Distribution Services, Coupon Direct Distribution Services, Directory Telephone, Door-To-Door Distribution Of Advertising Materials, Flyer Direct Distribution Services, Handbill Direct Distribution Services, Sample Direct Distribution Services.
By industry: Retail, Electronics and telecommunications, Insurance, Finance, Others.
By Geography: The global print advertising distribution market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa.
Among these regions, the Asia-Pacific print advertising distribution market was the largest region in the global print advertising distribution market in 2019.
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Trends In The Print Advertising Distribution Market
The launch of augmented reality is gaining popularity in the print advertising distribution market. Major players operating in the industry are continuously focusing on introducing innovations and technologies to better serve the needs of consumers.
Print Advertising Distribution Global Market Report 2020 is one of a series of new reports from The Business Research Company that provides print advertising distribution market overviews, analyzes and forecasts market size and growth for the global print advertising distribution market, print advertising distribution market share, print advertising distribution market players, print advertising distribution market segments and geographies, print advertising distribution market’s leading competitors’ revenues, profiles and market shares. The print advertising distribution market report identifies top countries and segments for opportunities and strategies based on market trends and leading competitors’ approaches.