Online Apparel Footwear Global Market Report 2025

Online Apparel Footwear Market Overview

• Online Apparel Footwear market size has reached to $385.15 billion in 2024

• Expected to grow to $561.74 billion in 2029 at a compound annual growth rate (CAGR) of 7.8%

• Growth Driver: Increasing Focus On Online Shopping Driving Growth In The Market Due To Enhanced Convenience And Digital Penetration

• Market Trend: Innovative Product Formulation Driving Functional Apparel Evolution

• North America was the largest region in 2024 and  is the fastest growing region.

What Is Covered Under Online Apparel Footwear Market?

Online apparel and footwear refer to clothing and shoes sold through internet-based platforms. These products are available on e-commerce websites, brand stores, and mobile apps, offering convenience and a wide range of options. Consumers can browse, compare, and purchase items from global and local brands without visiting physical stores.

The main types of online apparel footwear are apparel and footwear. Apparel refers to clothing or garments worn to cover the body, typically for fashion, protection, or cultural expression. These products are distributed through various channels, including e-commerce platforms, brand websites, and third-party online retailers. The applications used include mobile platforms and personal computer platforms, and cater to end-users such as men and women.

What Is The Online Apparel Footwear Market Size 2025 And Growth Rate?

The online apparel footwear market size has grown strongly in recent years. It will grow from $385.15 billion in 2024 to $416.15 billion in 2025 at a compound annual growth rate (CAGR) of 8.0%. The growth in the historic period can be attributed to growing internet penetration, rising disposable income, increasing fashion awareness, expansion of e-commerce platforms, and improvements in logistics and delivery.

What’s The Trade War Impact On Aerospace And Defense Industry?

The sharp hike in U.S. tariffs and the associated trade disputes in spring 2025 are notably impacting the aerospace and defense sector by raising costs for titanium, carbon fiber composites, and avionics materials largely sourced from global suppliers. Defense contractors, locked into fixed-price government contracts, absorb these added costs, while commercial aerospace firms face airline pushback on higher aircraft prices. Delays in component shipments due to customs bottlenecks further disrupt tight production schedules for jets and satellites. The industry is responding by stockpiling critical materials, seeking waivers for defense-related imports, and collaborating with allied nations to diversify supply chain.

How is the Online Apparel Footwear Market Segmented?

1) By Product Type: Apparel, Footwear

2) By Distribution Channel: E-commerce Platforms, Brand Websites, Third-Party Online Retailers

3) By Application: Mobile Platforms, Personal Computer Platforms

4) By End-User: Men, Women

Subsegments:

1) By Apparel: Tops, Bottoms, Outerwear, activewear, Intimate Apparel, Accessories

2) By Footwear: Athletic Footwear, Casual Footwear, Formal Footwear, Boots, Sandals And Flip-flops, Specialty Footwear

What Is Driving The Online Apparel Footwear Market? Increasing Focus On Online Shopping Driving Growth In The Market Due To Enhanced Convenience And Digital Penetration

The increasing focus on online shopping is expected to propel the growth of the online apparel footwear market going forward. Online shopping refers to the process of purchasing goods and services through internet-enabled devices using e-commerce websites or apps that allow consumers to browse, select, and buy products from anywhere at any time. The growth of online shopping is increasing due to factors such as greater internet and mobile device penetration and convenience and time-saving benefits. Online apparel and footwear support online shopping by offering access to diverse fashion options and personalized virtual try-ons that enhance confidence in purchase decisions. For instance, in March 2025, according to the United States Census Bureau, a US-based principal agency for collecting and analyzing population and economic data, in the first quarter of 2025, U.S. e-commerce sales grew by 6.1% year-over-year, outpacing the 4.5% growth in total retail sales over the same period. E-commerce accounted for 16.2% of total retail sales. Therefore, the increasing focus on online shopping is driving the growth of the online apparel and footwear market.

What Is Driving The Online Apparel Footwear Market? Increasing Focus On Online Shopping Driving Growth In The Market Due To Enhanced Convenience And Digital Penetration

The increasing focus on online shopping is expected to propel the growth of the online apparel footwear market going forward. Online shopping refers to the process of purchasing goods and services through internet-enabled devices using e-commerce websites or apps that allow consumers to browse, select, and buy products from anywhere at any time. The growth of online shopping is increasing due to factors such as greater internet and mobile device penetration and convenience and time-saving benefits. Online apparel and footwear support online shopping by offering access to diverse fashion options and personalized virtual try-ons that enhance confidence in purchase decisions. For instance, in March 2025, according to the United States Census Bureau, a US-based principal agency for collecting and analyzing population and economic data, in the first quarter of 2025, U.S. e-commerce sales grew by 6.1% year-over-year, outpacing the 4.5% growth in total retail sales over the same period. E-commerce accounted for 16.2% of total retail sales. Therefore, the increasing focus on online shopping is driving the growth of the online apparel and footwear industry.

Who Are The Major Players In The Global Online Apparel Footwear Market?

Major Companies operating in the online apparel footwear market are Nike Inc., Industria de Diseño Textil S.A., Adidas AG, H & M Hennes & Mauritz AB, Fast Retailing Co. Ltd., The Gap Inc., VF Corporation, Puma SE, Skechers U.S.A. Inc., New Balance Athletics Inc., Lululemon Athletica Inc., Levi Strauss & Co., Under Armour Inc., ASICS Corporation, Crocs Inc., Shein Group Ltd., Columbia Sportswear Company, Wolverine World Wide Inc., Boohoo Group PLC, Steve Madden Ltd.

Who Are The Major Players In The Global Online Apparel Footwear Market?

Major Companies operating in the online apparel footwear market are Nike Inc., Industria de Diseño Textil S.A., Adidas AG, H & M Hennes & Mauritz AB, Fast Retailing Co. Ltd., The Gap Inc., VF Corporation, Puma SE, Skechers U.S.A. Inc., New Balance Athletics Inc., Lululemon Athletica Inc., Levi Strauss & Co., Under Armour Inc., ASICS Corporation, Crocs Inc., Shein Group Ltd., Columbia Sportswear Company, Wolverine World Wide Inc., Boohoo Group PLC, Steve Madden Ltd.

What Are The Key Trends Of The Global Online Apparel Footwear Market? Innovative Product Formulation Driving Functional Apparel Evolution

Major companies operating in the online apparel footwear market are focusing on advanced technologies such as product formulation, which enhances waterproofing, breathability, insulation, and weather resistance. Product formulation refers to the process of designing and combining specific ingredients or materials to create a functional and effective product, which involves selecting fabrics, coatings, and treatments that enhance performance, comfort, and durability. For instance, in September 2022, Puma SE, a Germany-based company specializing in athletic and casual footwear, apparel, and accessories, launched its new 'Seasons' collection under the Run Puma performance line, targeting the outdoor apparel and footwear market. Designed for trail running and outdoor activities, the collection features advanced technical materials and weather-resistant technologies, including Gore-Tex multi-terrain footwear and Sympatex Stormcell jackets made from 100% recycled, breathable, waterproof fabric. Additional apparel incorporates Puma's proprietary StormCell, RainCell, DryCell, and WarmCell technologies to ensure optimal protection and performance in varying weather conditions.

What Are The Key Trends Of The Global Online Apparel Footwear Market? Innovative Product Formulation Driving Functional Apparel Evolution

Major companies operating in the online apparel footwear market are focusing on advanced technologies such as product formulation, which enhances waterproofing, breathability, insulation, and weather resistance. Product formulation refers to the process of designing and combining specific ingredients or materials to create a functional and effective product, which involves selecting fabrics, coatings, and treatments that enhance performance, comfort, and durability. For instance, in September 2022, Puma SE, a Germany-based company specializing in athletic and casual footwear, apparel, and accessories, launched its new 'Seasons' collection under the Run Puma performance line, targeting the outdoor apparel and footwear market. Designed for trail running and outdoor activities, the collection features advanced technical materials and weather-resistant technologies, including Gore-Tex multi-terrain footwear and Sympatex Stormcell jackets made from 100% recycled, breathable, waterproof fabric. Additional apparel incorporates Puma's proprietary StormCell, RainCell, DryCell, and WarmCell technologies to ensure optimal protection and performance in varying weather conditions.

What Are Latest Mergers And Acquisitions In The Online Apparel Footwear Market? Acquisition Of Reebok By Authentic Brands Group To Strengthen Athletic Apparel And Footwear Portfolio

In March 2022, Authentic Brands Group LLC, a US-based company specializing in brand development, marketing, and entertainment, acquired Reebok International Limited for an undisclosed amount. With this acquisition, Authentic Brands Group aims to leverage Reebok’s strong brand heritage and global presence to expand its portfolio in the athletic apparel and footwear market, enhance its direct-to-consumer and digital capabilities, and drive growth through strategic partnerships and innovative marketing initiatives. Reebok International Limited is a US-based company specializing in athletic footwear, apparel, and accessories.

What Are Latest Mergers And Acquisitions In The Online Apparel Footwear Market? Acquisition Of Reebok By Authentic Brands Group To Strengthen Athletic Apparel And Footwear Portfolio

In March 2022, Authentic Brands Group LLC, a US-based company specializing in brand development, marketing, and entertainment, acquired Reebok International Limited for an undisclosed amount. With this acquisition, Authentic Brands Group aims to leverage Reebok’s strong brand heritage and global presence to expand its portfolio in the athletic apparel and footwear market, enhance its direct-to-consumer and digital capabilities, and drive growth through strategic partnerships and innovative marketing initiatives. Reebok International Limited is a US-based company specializing in athletic footwear, apparel, and accessories.

What Is The Regional Outlook For The Global Online Apparel Footwear Market?

North America was the largest region in the online apparel footwear market in 2024. The regions covered in the online apparel footwear market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the online apparel footwear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Is The Regional Outlook For The Global Online Apparel Footwear Market?

North America was the largest region in the online apparel footwear market in 2024. The regions covered in this market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in this market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Online Apparel Footwear Market?

The online apparel footwear market consists of revenues earned by entities by providing services such as subscription boxes and membership services, home delivery and logistics, and virtual try-on and size guides. The market value includes the value of related goods sold by the service provider or included within the service offering. The online apparel footwear market also includes sales of formal and business wear, outerwear, ethnic and traditional wear, sneakers, heels, and flats. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

What Defines the Online Apparel Footwear Market?

The online apparel footwear market consists of revenues earned by entities by providing services such as subscription boxes and membership services, home delivery and logistics, and virtual try-on and size guides. The market value includes the value of related goods sold by the service provider or included within the service offering. The online apparel footwear market also includes sales of formal and business wear, outerwear, ethnic and traditional wear, sneakers, heels, and flats. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What is the Market Assessment and Strategic Outlook for the Online Apparel Footwear Industry?

The online apparel footwear market research report is one of a series of new reports from The Business Research Company that provides online apparel footwear market statistics, including the online apparel footwear industry global market size, regional shares, competitors with the online apparel footwear market share, detailed online apparel footwear market segments, market trends, and opportunities, and any further data you may need to thrive in the online apparel footwear industry. This online apparel footwear market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

What is the Market Assessment and Strategic Outlook for the Online Apparel Footwear Industry?

The online apparel footwear market research report is one of a series of new reports from The Business Research Company that provides market statistics, including the online apparel footwear industry global market size, regional shares, competitors with the market share, detailed market segments, market trends, and opportunities, and any further data you may need to thrive in the online apparel footwear industry. This online apparel footwear market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.