Recreational off-highway vehicles (ROVs) are motorized vehicles built for off-road use, primarily utilized for enjoyment in outdoor settings such as trails, dunes, and harsh terrains. They are utilized for recreational racing events and organized tours because they provide a balance of performance, durability, and adaptability, allowing users to cross rough terrain while experiencing the excitement of off-road adventures.
The main types of recreational off-highway vehicles are gasoline-powered vehicles, diesel-powered vehicles, and electric-powered vehicles. Gasoline-powered vehicles refer to vehicles that are powered by an internal combustion engine that burns gasoline as fuel. All-terrain vehicles, utility task vehicles, snowmobiles, and other vehicles are available in online and offline channels for individual, fleet, rental services, sports, and agriculture applications.
The global recreational off-highway vehicles market is segmented -
1) By Type: Gasoline, Diesel, Electric
2) By Vehicle Type: All-Terrain Vehicle (ATV), Utility Task Vehicle (UTV), Snowmobiles, Other Vehicles
3) By Distribution Channel: Online, Offline
4) By Application: Individual, Fleets, Rental Services, Sports, Agriculture
The global recreational off-highway vehicles market is expected to grow from $8.17 billion in 2022 to $9.28 billion in 2023 at a compound annual growth rate (CAGR) of 13.16%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and resulted in increased interest rates affecting many markets across the globe. The recreational off-highway vehicles market is expected to reach $15.29 billion in 2027 at a CAGR of 13.39%.
The increasing demand for outdoor recreational activities is expected to propel the growth of the recreational off-highway vehicles market. Outdoor recreational activities are leisure activities that take place outside, typically in natural environments. Recreational off-highway vehicles (OHVs) can be helpful for outdoor recreational activities by navigating off-road terrains, allowing individuals to access remote and less-travelled areas that may not be easily reachable by conventional vehicles. For instance, in 2022, according to the Outdoor Foundation, a US-based non-profit organization committed to the health of communities and the outdoor recreational sector, in 2021, 164.2 million, or 54% of Americans aged six and over engaged in outdoor recreation at least once, the greatest number of participants on record, and it is 6.9% higher than in March 2020, when 161.3 American people participated in outdoor recreation. Therefore, the increasing demand for outdoor recreational activities is driving the growth of the recreational off-highway vehicles market.
Major players in the recreational off-highway vehicles market are Honda Motor Co. Inc., John Deere GmbH & Co., Suzuki Motor Corporation, Yamaha Motor Co. Ltd., Textron Inc., Polaris Inc., Bombardier Recreational Products Inc. (BRP), Doosan Bobcat Inc., Linhai Powersports USA, Hisun Motors Corp USA, Kandi Technologies Group Inc., Ontario Drive & Gear Limited, Intimidator Inc., ODES Industries LLC, KYMCO USA Inc., Massimo Motor Sports LLC, Cub Cadet, Pitster Pro, Tao Motor Inc., Bennche LLC, Mahindra North America Inc., New Holland Rochester Inc., Bintelli Powersports, Stealth Electric Bikes Pty Ltd, BMS Motorsports Inc., Rival Motorsports Ltd., CFMOTO Powersport Inc., SSR Motorsports, Kawasaki Motors Corp., and Joyner USA.
Product innovations are a key trend for gaining popularity in the recreational off-highway vehicles market. Major companies operating in the recreational off-highway vehicles market are focused on developing innovative products to strengthen their position in the market. For instance, in March 2023, Polaris Inc., a US-based automobile company, unveiled its 2024 snowmobile and snow bike portfolio, such as the new Series 9 325 track and Timbersled's new RIOT Gen 2 system. They are launched with new and improved rider-driven innovations and features that give performance, control, and agility. The 2024 catalog now includes more than 250 additional parts, outfits, and accessories, giving customers even more customizability options.
In June 2022, Arctic Cat Inc. (Textron Inc.), a US-based snowmobile and all-terrain vehicle manufacturer, partnered with Avalanche Education Group, a US-based organization that offers detailed course descriptions and prerequisites for formal U.S. avalanche training and education, and the American Institute for Avalanche Research and Education (AIARE), a US-based non-profit educational organization established that promotes researched-based avalanche education, research, and training. The partnership focused on avalanche awareness, training, safety, and education programs to allow riders to venture deeper into the backcountry and onto steeper slopes. This collaboration aimed to expand the reach of avalanche safety information, enabling a broader audience of snowmobile enthusiasts to enjoy their rides safely.
North America was the largest region in the recreational off-highway vehicles market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the recreational off-highway vehicles report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the recreational off-highway vehicles market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The recreational off-highway vehicles market consists of sales of off-highway motorcycles or dirt bikes, motocross, enduro motorcycles, and adventure bikes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The recreational off-highway vehicles market research report is one of a series of new reports from The Business Research Company that provides recreational off-highway vehicles market statistics, including recreational off-highway vehicles industry global market size, regional shares, competitors with a recreational off-highway vehicles market share, detailed recreational off-highway vehicles market segments, market trends and opportunities, and any further data you may need to thrive in the recreational off-highway vehicles industry. This recreational off-highway vehicle market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.