Next-Generation Personalized Beauty Market Report 2026

Next-Generation Personalized Beauty Market Overview

• Next-Generation Personalized Beauty market size has reached to $48.57 billion in 2025 • Expected to grow to $97.1 billion in 2030 at a compound annual growth rate (CAGR) of 14.8% • Growth Driver: Rising Urbanization Drives Demand Surge For Next-Generation Personalized Beauty Market • Market Trend: Revolutionizing Personalized Beauty With AI-Driven Recommendations • Asia-Pacific was the largest region in 2025 and North America is the fastest growing region.

What Is Covered Under Next-Generation Personalized Beauty Market?

The next-generation personalized beauty is involved in personalized beauty. Next-generation personalized beauty includes products and services that are personalized or designed according to the needs of every individual. Next-generation personalized beauty products can be found in various ranges, from skincare such as body lotions and creams, and creams to haircare and makeup. The main product types in the next-generation personalized beauty market are skincare, haircare, make-up, fragrances, and others. The next-generation personalized beauty skincare includes personalized skincare products and services. Skincare personalization includes the process of knowing the client's skin better, satisfying its needs, and selecting products that are suitable for skin in a particular environment. Next-generation personalized beauty is applied through consultations/digital questionnaires, apps, specialized hardware, and home test kits.

What Is The Next-Generation Personalized Beauty Market Growth Forecast?

The next-generation personalized beauty market size is expected to see rapid growth in the next few years. It will grow to $97.1 billion in 2030 at a compound annual growth rate (CAGR) of 14.8%. The growth in the forecast period can be attributed to advancements in ai based beauty diagnostics, increasing demand for hyper personalized consumer products, growth of direct to consumer beauty brands, rising adoption of home test kits, increasing focus on personalized wellness and self care. Major trends in the forecast period include rising demand for customized skincare solutions, growing adoption of at home personalized beauty products, increasing preference for data driven beauty consultations, expansion of personalized haircare and makeup offerings, rising consumer focus on individual skin and hair profiles.

What Is The Driver Of The Next-Generation Personalized Beauty Market?

The rising urbanization is expected to contribute to the growth of the market in the forecast period. Consumer perception and acceptance of fitness and beauty goods have risen dramatically in recent years, changing the face of the beauty, health, and wellness sector. The industry, as well as its goods and services, have progressed beyond the confines of ultra-modular city living. With an increase in the workforce's discretionary income, rising urbanization, and a desire for a better lifestyle, the middle class in second and third-tier cities has shown a greater demand for wellness and beauty services. For instance, in December 2024, Our World In Data, a UK-based non-profit organization, reported that by 2050, the world’s population is projected to rise to approximately 9.8 billion, with nearly 7 billion people living in urban areas. The rapid growth in urbanization, especially in developing economies, is expected to generate high demand for the next-generation personalized beauty industry.

Key Players In The Global Next-Generation Personalized Beauty Market

Major companies operating in the next-generation personalized beauty market are Function of Beauty, Prose, Curology, Hims & Hers Health Inc., Proven Skincare, Skin Inc., Codage Paris, insitU Cosmetics Ltd., esalon, Revieve, Atolla, Yours Custom Beauty, Mixik Skin, Bare Anatomy, Skinsei, Norell Personalized Skincare, Formula Fig, Skinshift, Strands Hair Care, Skin Authority, HiMirror, Shiseido Optune

Global Next-Generation Personalized Beauty Market Trends and Insights

Major companies operating in the next-generation personalized beauty market are focusing on developing innovative products such as artificial intelligence (AI)-powered platforms with computer vision technology to deliver tailored product recommendations and enhance the consumer experience. Artificial intelligence (AI)-powered platforms with computer vision technology analyze multiple visual data points to provide personalized product suggestions, helping consumers select beauty products that meet their specific needs while improving overall satisfaction and engagement. For example, in June 2024, Unilever, a UK-based consumer goods company launched BeautyHub PRO. It is an AI-powered platform that utilizes computer vision technology to assess up to 30 visual data points. This innovation allows BeautyHub PRO to provide personalized product recommendations across several Unilever beauty brands, helping consumers find products that match their specific needs. This AI-driven approach not only enhances the customer experience but also drives growth for Unilever’s beauty portfolio by offering more targeted and effective product recommendations.

What Are Latest Mergers And Acquisitions In The Next-Generation Personalized Beauty Market?

In May 2023, Oddity, a US-based biotechnology company, acquired Revela, for $76 million. With this acquisition, Oddity aims to expand its innovative therapeutic pipeline, accelerate the development of next-generation biologics, strengthen its research and development capabilities, and enhance its overall strategic position in the biotechnology sector. Revela is a US-based biotech company specializes in advanced biotechnological solutions, including novel platforms for precision medicine and targeted therapies.

What Defines the Next-Generation Personalized Beauty Market?

The next-generation personalized beauty market consists of revenues earned by entities by providing skin care products such as face creams and body lotions. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Next-Generation Personalized Beauty Market Report 2026?

The next-generation personalized beauty market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the next-generation personalized beauty industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.