Professional Services Industry Overview

Digital Advertising Market Definition

The digital advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Only goods and services traded between entities or sold to end consumers are included. Digital advertising delivers promotional content to users through various online and digital channels such as social media, email, search engines, mobile apps, affiliate programs and websites to show advertisements and messages to audiences. Digital advertising allows companies to reach the right people with the right message at the right time, thus generating a better return on investment.

Marketing Research And Analysis Services Market Definition

The marketing research and analysis services market consists of sales of marketing research and analysis services by entities (organizations, sole traders and partnerships) that are engaged in systematical gathering, recording, tabulating, and presenting marketing data. Market research and analysis services include marketing & management analytics and consumer insights.

Professional Services Market Definition

The professional services market consists of the sales of professional services and related goods by entities (organizations, sole traders and partnerships) that offer services that provide support to businesses of all sizes, in all industries, and to individuals and institutions, in processes where human capital is the major input. Professional services establishments make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The professional services market is a broad market which comprises several occupations, which provide support to businesses of all sizes and in all industries. The business entities, which are engaged in providing professional services, are generally referred to as professional services organizations (PSOs) or professional services firms (PSFs).

Billboard And Outdoor Advertising Market Definition

The billboard and outdoor advertising market consists of the sales of billboard and outdoor advertising services and related goods by entities (organizations, sole traders and partnerships) that create and design public display advertising campaign materials, such as printed, painted, or electronic displays and/or place such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures promotional activities in outdoor advertisement settings. Only goods and services traded between entities or sold to end consumers are included. Outdoor advertising, also known as out-of-home (OOH) advertising is the form of advertising that reaches the target audience when they are outside of their homes. Some of the most common forms of outdoor advertising are billboard advertising, street furniture and transit advertising. Street furniture advertisements are displays or posters usually placed at close proximity to pedestrians and motorists for eye-level viewing. These types of advertisements are usually located in city centers, bus shelters or park benches, walkways, news racks, and telephone kiosks, among others. Transit advertising is advertisement placed in/around any mode of transport such as full or rear wraps and stickers on subway cars, taxis, public transport, and truck and lorry side advertisements.

Biotechnology Services Market Definition

The biotechnology services market consists of sales of biotechnology services and related goods by entities (organizations, sole traders, and partnerships) that engage in conducting research and experimental development in biotechnology. Biotechnology develops or creates different products utilizing living organisms, parts, or biological systems. The applications of biotechnology include therapeutics, diagnostics, agricultural genetically modified crops, bioremediation, processed food, energy production and waste treatment. The market covered in this report include sales of biotechnology services by clinical research organizations (CROs), contract manufacturers organizations (CMOS), and contract research and manufacturing services (CRAMS) to the bio-pharmaceutical, food biotechnology, academic and other end customer companies.

Out-of-Home Advertising Market Definition

The out-of-home advertising (OOH) (also referred to as outdoor advertising) market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisements and promotional activities in out of home advertisement settings. Out-of-home advertising includes billboards and signs, digital bulletins, wallscapes, banners and posters. Advertising agencies make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.

Legal Services Market Definition

The legal services market consists of sales of law-related services and related goods by entities (organizations, sole traders and partnerships) that advise clients (individuals, businesses or other entities) about their legal rights and responsibilities, and represent clients in civil or criminal cases, business transactions and other matters, in which legal advice and other assistance is sought. Legal services providers undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or a team is responsible for the delivery of services to the client.

Environmental Consulting Services Market Definition

The environmental consulting services (ECS) market consists of the sales of ECS goods and services by entities (organizations, sole traders and partnerships) that provide advice, assistance, and action plans to organizations and governments to manage the environment. The market includes the prevention of environmental contamination, toxic substances, security consulting, waste management, and pollution control, and ecological restoration. Environmental consulting services undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client.