Private tutoring is academic tutoring that offers one-on-one education to students to support them in achieving their educational or personal learning objectives. They are employed to assist students with specific courses or exam preparation.
The main private tutoring types are curriculum-based learning and test preparation. Curriculum-based learning refers to educational programs and materials designed to align with specific academic curricula or syllabi. The course types are academics, arts, sports, and others offered offline and online. The various applications are up-to-K-12 and post-K-12 and are mainly used in preschool and primary students, middle school students, high school students, and college students.
The global private tutoring market is segmented -
1) By Type: Curriculum-Based Learning, Test Preparation
2) By Course Type: Academics, Arts, Sports, Other Types
3) By Mode: Offline, Online
4) By Application: Up-To-K-12, Post-K-12
5) By End User: Preschool And Primary Students, Middle School Students, High School Students, College Students
The global private tutoring market is expected to grow from $101.76 billion in 2022 to $110.96 billion in 2023 at a compound annual growth rate (CAGR) of 9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The private tutoring market is expected to reach $155.19 billion in 2027 at a CAGR of 8.7%.
The increasing number of students is expected to propel the growth of the private tutoring market going forward. Private tutoring provides personalized academic support, exam preparation, specialized learning assistance, coaching for extracurricular activities, guidance for college admissions, and boosts students' confidence and self-esteem in competitive environments. For instance, in July 2022, according to Inside Higher Ed, a US-based publishing agency, Harvard University admitted 1,954 students out of a pool of 61,220 applicants, resulting in an admission rate of 3.19% in 2023. Further, Yale University accepted 2,234 applicants from 50,015, yielding an admit rate of 4.47%. Therefore, the increasing number of students is driving the growth of the private tutoring market.
Major players in the private tutoring market are TAL Education Group Inc., Sylvan Learning LLC, Kaplan Inc., Chegg Inc., Tutor Doctor Management Services Inc., Wyzant Inc., Kumon Institute of Education Co Ltd., Daekyo Co Ltd., BYJU'S, Huntington Learning Center, Vedantu.com, Varsity Tutors LLC, Prodigy, Ambow Education Holding Ltd., StudyPoint Inc., Preply Inc., Khan Academy, Superprof, Revolution Prep LLC, Outschool Inc., Yup Technologies Inc., universitytutor.com, Schoolhouse.world, UPchieve Inc., ArborBridge, Spires Online Tutors, TutorMe LLC, Mathnasium LLC, Suprex Learning LLC, and TutaPoint.com.
Product innovations are a key trend gaining popularity in the private tutoring market. Major companies operating in the private tutoring market are innovating new solutions to sustain their position in the market. For instance, in September 2022, Tutor.com, a US-based online tutoring company, launched Learner Engagements Online (LEO), an institutional tutoring platform designed to centralize academic support services, scheduling tools, and actionable analytics for students and institutions. LEO offers customizable support services such as one-to-one tutoring, drop-off writing, math review, specialized subject tutoring, small-group tutoring, workshops, peer-to-peer learning, academic advising, and job and career help. LEO aims to provide equitable access to support, reduce attrition, and increase pass and persistence rates. The platform allows students to connect with tutors in real-time or asynchronously and offers various support options. LEO features centralized scheduling tools, early alerts, institution data analytics, a client portal, and a forthcoming teacher dashboard. The platform can be tailored to the needs of colleges, K–12 schools, libraries, and other organizations.
In April 2022, Pearson, a UK-based educational media company, acquired Mondly for an undisclosed amount. With this acquisition, Pearson will expand its digital strategy, strengthen its position in the language learning market, and provide opportunities for cross-selling and bundling English learning with other products, ultimately driving revenue growth and enhancing its market proposition. Mondly is a Romania-based educational technology company that offers private tutoring on language courses.
Asia-Pacific was the largest region in the private tutoring market in 2022. The regions covered in private tutoring market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the private tutoring market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The private tutoring market includes revenues earned by entities by providing academic tutoring, test preparation, homework help, skill development, and online tutoring. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The private tutoring market research report is one of a series of new reports from The Business Research Company that provides private tutoring market statistics, including private tutoring industry global market size, regional shares, competitors with a private tutoring market share, detailed private tutoring market segments, market trends and opportunities, and any further data you may need to thrive in the private tutoring industry. This private tutoring market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.