3D Eye Tracking Software Market Definition And Segments
3D eye tracking software is a type of technology that converts eye movements into a data stream containing information such as pupil position, the gaze vector for each eye, and gaze point. It draws essential details on human attention, measuring eye movements, positions, and gaze points. The 3D eye-tracking software works with any standard camera, even in challenging conditions, and can be integrated into various applications, from small mobile apps to large eye-tracking solutions.
The main types of 3d eye tracking software are mobile systems, remote eye tracking, and tower-mounted eye tracking. Mobile Systems refers to a mobile operating system (OS) as software that enables smartphones, tablets, and other devices to run applications and programs. The various industries include retail, robotics, automotive, consumer devices, assistive technology solutions, behavioral research, and other industries and the various applications include scientific research, marketing and user research, and industry and human performance.
The 3D eye tracking software market covered in this report is segmented –
1) By Type: Mobile Systems, Remote Eye Tracking, Tower-Mounted Eye Tracking
2) By Industry: Retail, Robotics, Automotive, Consumer Devices, Assistive Technology Solutions, Behavioral Research, Other Industries
3) By Application: Scientific Research, Marketing And User Research, Industry And Human Performance
The 3D eye tracking software market size has grown exponentially in recent years. It will grow from $0.2 billion in 2023 to $0.25 billion in 2024 at a compound annual growth rate (CAGR) of 29.3%. The growth in the historic period can be attributed to virtual reality (VR) and augmented reality (AR) integration, gaming and entertainment industry adoption, increased research and development activities, demand for automotive cars, demand for eye tracking.
The 3D eye tracking software market size is expected to see exponential growth in the next few years. It will grow to $0.65 billion in 2028 at a compound annual growth rate (CAGR) of 26.3%. The growth in the forecast period can be attributed to increasing use of visual analytics and eye-tracking apps, rising penetration of electric vehicles, increasing ubiquity of mobile phones, increasing demand from the retail, economic growth. Major trends in the forecast period include new product developments, develop advanced technologies, technological advancement, advancements in sensor technologies, mergers and acquisitions.
Rising Penetration Of Electric Vehicles Is Anticipated To Fuel 3D Eye Tracking Software Market
Rising penetration of electric vehicles is expected to propel the growth of the 3D eye-tracking software market going forward. Electric vehicles (EVs) refer to vehicles that use one or more electric motors for propulsion and draw electricity from a battery. 3D eye tracking software enhances safety features and driver assistance systems in electric vehicles by monitoring driver gaze and attention for improved control. For instance, in March 2023, according to the International Energy Agency, a France-based intergovernmental organization, the electric car market experienced exponential growth as sales surpassed 10 million in 2022. Electric vehicles accounted for 14% of all new automobile sales in 2022, a significant rise from roughly 9% in 2021. Therefore, the rising penetration of electric vehicles is driving the 3D eye-tracking software market.
Major companies operating in the 3d eye tracking software market report are NIQ BASES, Melexis, Tobii AB, Seeing Machines, Smart Eye AB, Smart Eye A/S, Noldus Information Technology, EyeTech Digital Systems, Visage Technologies, ParallelDots, Inc., Eye Square Gmbh, iMotions, 4tiitoo, Blink Technologies, Converus, Eyeware Tech SA, Pupil Labs, Gazepoint, SR Research Ltd., Explorer Research, Mirametrix, Gaze Intelligence, BEQUIPE, Neuroset Italia srl, Eyegaze
Advancements In Gaze Measurement To Improve Effectiveness
Major companies operating in the 3D eye tracking software market are focused on developing advanced gaze measurement to strengthen the accuracy and enhance the overall effectiveness of eye tracking solutions. These advancements enable a finer-grained understanding of eye movements in three dimensions, providing a more comprehensive analysis of user behavior and attention patterns. For instance, in November 2023, Smart Eye, a Sweden-based artificial intelligence company, introduced Smart Eye Pro 11, a latest iteration of its pioneering eye tracking system. Smart Eye Pro 11 adds many significant enhancements targeted at improving gaze measurement accuracy and increasing data collecting versatility. The improved gaze measurement robustness stands out, addressing precision and accuracy difficulties in circumstances with changing pupil diameters, such as dark flight simulators and harsh sunshine. A key innovation in Smart Eye Pro 11 is the incorporation of calibration-free gazing (AI-based), and the software now automatically determines the proper gaze value, removing the need for users to make this decision manually.
Smart Eye Completes Acquisition Of iMotions To Enhance Human Behavior Analysis Capabilities
In December 2021, Smart Eye, a Sweden-based artificial intelligence company, completed the acquisition of iMotions for USD 46.6 million. With this acquisition, Smart Eye aims to offer a multi-modal, end-to-end method for deciphering intricate human behavior and producing comprehensive human insights. iMotions is a Denmark-based company that provides human behavior research software, including eye tracking solutions.
North America was the largest region in the 3D eye tracking software market in 2023. The regions covered in the 3d eye tracking software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the 3D eye tracking software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The 3D eye tracking software market consists of revenues earned by entities by providing services such as eye tracking system services, driver monitoring, in-cabin human machine interaction, and gaze tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The 3D eye tracking software market also includes sales of Head-stabilized, 3D remotely, mobile (head-mounted), and embedded (integrated), depth sensing cameras, and 3D cameras. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The 3d eye tracking software market research report is one of a series of new reports from The Business Research Company that provides 3d eye tracking software market statistics, including the 3d eye tracking software industry global market size, regional shares, competitors with a 3d eye tracking software market share, detailed 3d eye tracking software market segments, market trends and opportunities, and any further data you may need to thrive in the 3d eye tracking software industry. This 3d eye tracking software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.